Shopify stores that are easy to buy from on a phone

Is Shopify the right platform for you?

Shopify is the right choice when your main goal online is selling products. It handles hosting, security, payments and checkout for you, and it is easy to run day to day. If you mostly sell services and book jobs, a WordPress site usually fits better, and Shopify can still power a small shop alongside it.

Option	Shopify	WooCommerce on WordPress
Hosting and security	Handled by Shopify	You or your developer look after it
Checkout	Shopify’s own checkout	WooCommerce checkout, extended with plugins
Running costs	Monthly plan plus app fees	Hosting plus plugin fees
Best for	Stores that want less upkeep	Sites that mix content, services and a store
Day to day edits	Shopify admin	WordPress dashboard

What is included in Shopify web design?

Our Shopify web design covers the store design on a customized or custom theme, homepage, collection and product templates, checkout, payment and shipping settings, the apps you need, Shopify SEO basics, analytics and a Merchant Center feed, and training.

• Store design on a customized theme or a custom theme.
• Homepage, collection pages and product page templates.
• Checkout settings: payment methods, express pay buttons, shipping rates and tax settings.
• Setup of the apps you need, such as reviews, subscriptions and email signup.
• Shopify SEO basics: titles, clean URLs, product schema, image alt text and a sitemap.
• Google Analytics, conversion tracking and a product feed for Google Merchant Center.
• Training and short videos so you can manage products and orders.

Theme or custom build?

A customized theme is the faster, cheaper route and suits most small stores. We pick a well built theme, then change the layout, fonts, colors and sections so the store looks like yours. A custom theme makes sense when you have unusual products, a complex catalog or a design a theme cannot match. It costs more to build and to change later. We explain the trade off with your catalog in front of us.

Product pages that answer buyer questions

A good product page shows clear, fast loading photos, the price with delivery time and return policy next to the button, real reviews, and size guides or specs written for the buyer. Product and collection pages are where people decide: a shopper on a phone wants to see the product clearly, know the price with shipping and know what happens if it does not fit. So each product page gets:

• Clear photos that load quickly, with zoom where it helps.
• The price, delivery time and return policy near the add to cart button.
• Real reviews from your customers, never invented ones.
• Size guides, specs or ingredients written for the buyer, not copied from the supplier.

Collection pages get filters that match how your customers shop, such as size, color or use.

Why fewer apps make a faster store

Every app adds code to your store, and many keep loading after you stop using them. Ten apps for small jobs can make a store slow on a phone. We start with what Shopify does on its own, add apps only where they earn their place, and remove leftover code from apps you have uninstalled.

Moving to Shopify or redesigning your store

When you move to Shopify, we map every old product, category and page URL to its new Shopify address and add 301 redirects before launch, because Shopify puts products under /products/ and collections under /collections/. If nobody sets up redirects, pages that ranked in Google start returning errors. Our website redesign service covers the same process for any platform.

Marketing the store once it is live

Once the store is live, we can bring traffic with PPC campaigns and with ecommerce SEO on your product and collection pages. Our ecommerce SEO service works on product and collection pages so they can rank in search.

What affects the cost of a Shopify store?

After a free audit, we recommend a monthly plan and tell you the price before you start. Month to month, 30 day notice. We recommend 3 months for SEO, but you can leave any month. The plan depends on how much work your store needs, and Shopify plan, app and payment fees are separate and paid to Shopify by you.

Get a free store audit

We will go through your store on a phone, from the homepage to checkout, and tell you where shoppers are likely to drop off. Request your free audit and you will have it within 2 business days. Free audit. No obligation. No hard sell.