The world is moving toward digital consumer experiences, which means that eCommerce content marketing may provide you with a competitive advantage over your competition. One of the most cost-effective methods to build brand loyalty while simultaneously boosting online sales is via email marketing.
In the next section, I’ll explain why eCommerce content marketing is so effective. I’ll also share nine additional tactics that you may utilize to increase your return on investment.
What is content marketing?
Material marketing is concerned with creating high-quality, unique content appealing to and attractive to your target market. Marketing without interruption is a kind of marketing that includes engaging with prospective consumers without pushing products or services on them.
A content marketing strategy, rather than pushing items or services, gives knowledge to your audience that is both entertaining and informative. When companies continuously give good material without asking for anything in return, the theory goes, readers will reciprocate by becoming devoted clients to the firm.
Content marketing is effective. From small business owners to the most prominent eCommerce shops, every organization uses it.
In a world dominated by junk emails and intrusive advertisements, content marketing aims to supply customers with helpful information that causes them to pause, consider, and act on their purchases.
Marketing is difficult to do without excellent content. So what is it about it that makes it so beneficial for eCommerce?
Why eCommerce content marketing gives you a strategic advantage
Business firms with online storefronts often prioritize paid advertising and social media when launching digital marketing efforts. This is due to the need for quick turnarounds. However, as you look deeper into the KPIs that drive true marketing ROI across the sales funnel, you will find that they all lead to content marketing as the primary driver.
The possibility increases even more if we broaden our understanding of eCommerce Marketing Service in Delaware to encompass SaaS products and physical goods. In this context, the content might comprise webinars, podcasts, templates, white papers, case studies, and many other forms of information dissemination.
Ecommerce content marketing improves SEO performance.
Regarding search engine optimization Services, content marketing for eCommerce sites provides a significant competitive edge (SEO).
When you continuously generate and optimize high-value content around relevant keywords, you attract organic search traffic, which is traffic that would otherwise have to be purchased in the form of paid advertising otherwise. And that translates into significant savings when you consider that SEO generates a higher return on investment than PPC Management Service in Delaware.
A well-performed SEO plan also results in compounding organic traffic over time, which results in more customers and more income. Compared to paid media, where traffic drops to zero if you stop paying for advertisements, this is a significant advantage.
The advantages of e-commerce SEO extend beyond higher rankings in search engines, more traffic, and cheaper expenses. As stated in research conducted by Forrester Consulting on behalf of Terakeet, SEO has more comprehensive economic benefits. “Marketers often observe that consumers who arrive at their sites via SEO tend to be more loyal, resulting in better lifetime value,” the report states. They interact with their sites more and spend more time on them.
Content marketing for eCommerce amplifies brand loyalty
Brand loyalty is becoming harder to establish in the face of the vast profusion of options. According to one retail customer experience research, over half of customers abandoned a company they were previously devoted to after having a better experience with another brand.
Using Digital content marketing, you can improve the connection you have with your audience and increase their brand loyalty at the same time. By consistently producing helpful content that educates, entertains, or does both, you can establish a kind of emotional connection with your consumers. It enhances their lives and alleviates their pain points, making them look forward to the next piece of material you plan to release.
Ecommerce content marketing strategies and examples
To continue the discussion, let’s look at content-specific marketing methods that you can employ to build your audience while also engaging your present clients.
1. Create a content hub
Content hubs are some of the most effective instances of eCommerce content marketing that you will come across. A content hub is a consolidated section on your website that offers handpicked information based on a single theme or theme-related subject. It might consist of everything from blog articles to videos to social media Marketing material to printed checklists and anything in between. What important is that all of this content development is centered on a single primary theme or concept.
When selling supplements, you may develop content hubs on the most acceptable accessories for pain management, vitality, health, or any other subject that is important to your target audience.
Content hubs have the potential to be highly beneficial to both you and your consumers. In terms of what they can do for you, they include the following:
- Increase the amount of organic search traffic you get.
- Increase the level of audience participation.
- Increase the number of social media shares.
- Provide you with an opportunity to exercise thinking leadership.
Customers benefit from content hubs since they have a better user experience when visiting your website. They make it easier for your audience to consume a subject all in one area, with all of the most important information collected in one place as well.
Among the most successful content hubs in the industry is Lowe’s “DIY Projects and Ideas,” which comprises many forms of beneficial home renovation material, including hundreds of how-to articles and purchasing recommendations as well as inspirational pieces and calculators.
2. Build SEO topic clusters on your blog
Topic clusters are an extremely efficient technique to improve the performance of organic search results and conversion rates. A topic cluster is a content organization scheme based on a hub-and-spoke structure and grouped around a primary subject. It is supported by a pillar page, the central core. The other pages in a topic cluster are often blog entries that address topics relevant to the one being discussed on that page.
It provides a high-level overview of all subjects in the cluster and provides connections to all supporting articles within the topic cluster. It is a pillar post in the topic cluster. In addition to internal references to the other cluster pages, each supporting page connects back to the pillar page and provides a link to it.
Consider, for example, Terakeet’s SEO strategy article, which appears on Google’s first page for the phrase “SEO strategy.” This pillar page has connections to several supporting sites that address issues such as:
- On-page SEO Off-page SEO Ecommerce SEO Enterprise SEO SEO vs. PPC SEO ROI On-page SEO Off-page SEO Ecommerce SEO
- How to increase your search engine optimization (SEO)
- Metrics for SEO
- Copywriting for search engine optimization
- B2B SEO is a kind of search engine optimization.
Blogging allows you to dominate search by ranking for several pieces of hyper-targeted long-form content that are optimized for a single keyword vertical.
In addition, subject clusters give the proper framework for improving the overall ranking of your website as a whole. As individual cluster pages rise in Google’s orders, they will receive backlinks, which will be passed on to the other sites in the cluster due to their success. This, in turn, will help them rank higher in search results, and they will acquire more backlinks, which will help them pass along PageRank. It’s a virtuous optimization loop, in other words.
3. User-generated content (UGC)
As yet another content marketing method for eCommerce, user-generated content is compelling since it often depicts real people utilizing your items instead of stock photography. It serves as both word-of-mouth (WOM) marketing tool and a social proof tool concurrently. People may or may not trust all you say about your items, but they are far more inclined to believe what genuine customers have to say about your company and products.
There are a variety of approaches to promote user-generated content (UGC):
- Create a contest where consumers may participate by contributing material (videos, photos, etc.)
- People should be encouraged to submit evaluations after making a purchase.
- Identify a social media hashtag that will be associated with your brand or particular items, and they encourage consumers to use that hashtag as well.
- Post-user-generated content (UGC) regularly on your social media accounts.
Lush Cosmetics is an excellent example of a brand that has powerful, engaging user-generated content. Instead of spending its marketing resources on advertisements, Lush focuses on increasing user interaction. Lush encourages its customers (affectionately known as “Lushies”) to post their thoughts and experiences about the company throughout the brand’s website.
Content marketing is considered one of the most successful strategies for generating leads on the internet. And although other businesses concentrate just on keywords, Ventcube content marketing techniques go far further than that.
We cover everything in our content marketing programs, from design and development to SEO, outreach, social media, and link building. Team members from every department at Ventcube work together to develop bespoke content marketing strategies for organizations in various industries and verticals.