Search engine optimization, sometimes known as SEO, optimizes a website to perform better and appear higher in relevant searches. Instead, content marketing is a subset of inbound marketing that focuses on pushing website visitors along the sales funnel by providing practical, engaging, or persuading content pieces to consume.
Even though these two concepts seem opposed, it is feasible to develop a content marketing plan for SEO—a content marketing strategy that helps your website rank higher in search results for more keywords and reach a more significant number of clients.
As Google’s algorithms have evolved and altered, they have begun to prefer many characteristics of a successful content marketing strategy—for example, new material of a specified length, with appropriate keyword targeting, and on specific pages—and have begun to favor many of these elements. Content production is increasingly considered equally as important as traditional, more technical SEO aspects in developing a successful SEO strategy.
What is content marketing?
When it comes to content marketing, the definition is as follows: “a strategic marketing strategy centered on developing and disseminating useful, relevant, and consistent information to attract and keep a clearly defined audience and eventually, to motivate lucrative consumer action.”
You may use it to transmit useful information to your target audience in a manner that is effective and yields actual outcomes. Customer loyalty may be increased via the deployment of content that demonstrates thought leadership and provides relevant solutions to your customers’ issues. The use of content marketing can be very beneficial for firms in both the long and short term if it is done correctly.
Every corporation should have a set of business and marketing objectives in place. All sales and marketing funnels stages may benefit from content creation and distribution. Everything is done online, from establishing an online presence via numerous means at the outset of generating interest to converting visitors.
The Advantages Of Content Marketing For Search Engine Optimization
Let’s take a deeper look at some of the SEO advantages of content marketing, and learn about some of the particular ways that a content marketing strategy may provide you an edge over your competition in search engine rankings.
More Content = More Keyword Possibilities.
Search engines cannot “see” web pages in the same way you and I can. However, even while we as humans may look at a website with photographs of pet supplies and deduce that it is an eCommerce Marketing Service selling leashes, dog bowls, and dog toys, Google has no means of understanding what the objective of a website is unless those words are posted somewhere on the page.
Content marketing helps you go beyond the tiny paragraphs of site material and the alt text descriptions on photographs, where you may be restricted in the amount of space you have for keywords. Increase your keyword density by including more keywords in your articles, blog posts, guides, and other written material related to what your website is about—and what people are looking for in your website.
In the case of a pet supply website, you may wish to rank high for keywords such as “dog collars” to attract customers. Suppose you don’t want to try to cram all of the collar-related words and phrases you can think of into a small space or page. In that case, you could write a very natural guide like “How to Choose the Right Size Collar for Your Dog,” or write a blog post about the newest colors and styles of collars in your store, which would be much more effective. This stuff is not only helpful and fascinating, but it is also entertaining. It’s also a fantastic chance to include keywords and rank well in search results!
Google Prefers Longer Content
Pages that appear at the top of Google’s search engine results pages (also known as SERPs) are more likely than others to include the most content, according to one study:
As the figure above illustrates, sites in the top three places of the search engine results page (SERP) had an average of almost 2,400 words apiece.
Is it always preferable to have more content? This is not always the case. Visitors will become weary of reading your article, blog post, or guide if it continues to go on and on without making a point or providing any meaningful information. This will negatively impact your search engine results (see below). However, since significant, instructive, and thorough information tends to be longer, it seems reasonable to be associated with the top ranking positions on Google.
Just think about the last time you went online to look for an answer or a lesson. Approximately how long did it take you to locate a page that was comprehensive enough to answer your query or assist you in solving your problem? You likely came upon this page immediately away.
As search engine optimization has progressed, it has developed to include elements other than keyword density (that is, the number of times you used the keyword you want to rank for). In other words, by providing meaningful content that readers like, you have a higher chance of achieving the top place than someone who focuses only on getting their keyword utilization just so.
Content Keeps Users On The Page Longer
Consider the following scenario: someone visits your website as a result of a search but cannot locate what they are searching for and departs immediately (without visiting any other pages). It’s known as a bounce, and the number of individuals who do this on each site page is incorporated into the overall percentage of people who visit your site.
Google might consider indicators such as bounce rate when determining your site’s overall SEO profile. In most cases, if a page has a high bounce rate, it is a symptom that something is wrong with it, and Google will not continue to rank the page highly if it is causing all of its visitors to return to the search results page. A high bounce rate and other difficulties may be solved by using content, mainly when done wisely, which can sometimes assist you in overcoming them.
Take, for example, the case where your homepage’s bounce rate is relatively high, and you suspect that this is due to visitors being unsure of how to begin learning about your goods or services on your website. Alternatively, you may include some text to explain your organization, advise where they should start, or perhaps link to some relevant sites. This has the potential to keep visitors on the page for more extended periods, direct them to other sites, and eliminate confusion — effectively tackling three issues at once, rather than just one!
As previously said, material that does not assist your visitors does not make its point or bores the reader might cause people to leave your website. If your fabric starts to drive users away from your site exceptionally rapidly, this may also hurt your bounce rate. So, although length is vital, please don’t waste your visitor’s time by making it too long!
Unique Content Can Help You Achieve New Rankings
Lastly, there’s one thing that both SEO and content marketing have in common: they both place a strong emphasis on discovering something that hasn’t been done before and attempting to rank well for it.
Incorporating keyword research—one of the most important skills you can learn to improve your SEO—and your content marketing program allows you to concentrate not only on developing an SEO-friendly content marketing strategy but also on producing original and previously unseen content that exposes your business or website to visitors searching for “long-tail” keywords, for which you have a much better chance of ranking in the top spot.
Suppose you sell beautiful chocolates online. Your first impulse could be to write an essay about why chocolate tastes so lovely, or even about why chocolate makes a fantastic present for someone special. However, this has undoubtedly been done before! You could instead discover that a few dozen individuals look for a lengthy article on the health advantages of dark chocolate every month but that there aren’t any decent articles on the subject available.
The fact that you can write authoritatively about it and have the skills and resources to do so makes it an excellent subject for your content marketing campaign. You may also finish the post with a polite call to action, such as “go here to view our large assortment of dark chocolates, mailed free to your house or a loved one,” since you are in the chocolate business.
For as long as the content you’re creating is original and relevant to your firm, these one-of-a-kind articles may assist you in occupying different positions in the search engine results pages (SERPs), ranking for even more keywords, and reaching a larger audience.
Search engine optimization and content marketing are not two separate departments. In truth, they are both dependent on one another. Content Marketing Service in Delaware is only effective if it is optimized for search engines. SEO Service and content marketing are very effective when used together.