Marketing for real estate agents and teams

Build your own website, your own search presence and your own ads, and keep portals only while they pay. Portal leads are often shared or sold by area, and they stop when you stop paying. Leads from your own site and ads come to you alone, and the website, reviews and contact list stay yours. This is how the options compare.

Give sellers their own page and their own offer. Buyers search for homes. Sellers search for what their home is worth, how to sell and which agent to trust. A home value page, a clear selling process, recent sales you handled and real reviews from sellers give them a reason to contact you. Seller campaigns in Google Ads point to that page, not to listings.

Yes, when they are useful. A page with real local knowledge, such as housing types, recent market activity, commute options and what is nearby, can rank and bring buyers. A page that only swaps the neighborhood name does not. We write only the pages you can fill with something real.

Not on its own, but it rarely helps much either. IDX listings show the same data as many other sites, so Google seldom ranks them over the portals. Your own pages carry your SEO: neighborhood guides, seller pages, agent bios and market updates. We set up IDX so it does not create piles of thin pages, depending on what your IDX provider allows.

They limit how you can target people. Google and Meta both restrict targeting options for housing ads in the US. We build campaigns inside those limits, and you confirm your ads follow the rules that apply to you. Your ads then compete on the keywords, locations and offers you choose.

Track calls and forms back to the keyword that drove them, then follow them in your CRM. Real estate leads can take months to close, so a report of leads alone does not tell the full story. We work with you to match each source to closings, so budget moves to the sources that pay.