Digital Marketing Strategy Development in Delaware
The results of a recent survey found that over half of organizations do not have a clearly defined online marketing plan to guide their digital marketing operations. In other words, many industry leaders are devoting their time, money, and resources to paid digital marketing services without first developing a well-thought-out strategy for goal formulation and attainment, task prioritization, marketing strategy, and budget and resource allocation.
What are your current whereabouts? What do you want to be doing? What is the most effective strategy for achieving your company objectives? Your digital marketing money is spent in a variety of ways. To assist you in generating profitable online marketing ideas and navigating your way to your intended goal, our digital strategy firm solves the issues above.
Helping you create a solid digital marketing strategy framework for your company is what we do best. With the help of VentCube Internet Marketing Agency’s digital marketing strategy development services in delaware, you can get your digital marketing campaign up and running.
- D.M.D. Dentist
Awesome, Awesome company!!! VentCube has been helping us for years. They created our website and have continually updated it and adjusted to our growing and changing company. They have increased our online presence in every area we take on. Recently we had some of our listings hacked. Found it on Saturday and everyone started working on it asap and by Monday morning it was all fixed in time for the workday. You can rest comfortably when Thrive is looking after you. Thanks VentCUbe team for everything you do for us.
All Pro Door LTD
VentCube implemented some design aspects into our website, which I had wanted to try since the business was started. VentCube provided a team of relevant experts who worked with the email postcards that we send out, scheduling and design aspects for individual pages. During the development process, VentCube sent me working models, listened to my critiques, and made appropriate changes, explaining why certain elements were built as they were. VentCUbe has also helped me manage our pay-per-click advertising as well as handling our SEO.
Why You Need to Start With Digital Marketing Strategy Development Delaware
Discover New Market Opportunities and Boost Your Profits
Marketing your company’s brand without a comprehensive internet marketing strategy or an ineffective online marketing plan is a definite way to lose money, waste time, and achieve little success.
Growing a company in today’s digital environment presents a variety of obstacles and possibilities that need a variety of online marketing tactics and solutions. A digital marketing strategy that has proven successful for one target group may not be the most effective technique for another section. Like this, internet marketing methods that were successful a year ago may not be as effective now.
Often, out-of-date and misguided internet marketing methods convert prosperous organizations into second-rate competitors. Is there a clear digital marketing plan in place for your company? Don’t let chances to improve your digital performance slip through your fingers. Take advantage of this opportunity to invest in marketing strategy services and elevate your digital success to the next level.
If you are looking for a Digital Marketing Company in Delaware, look no further than us! Ventcube provides a Digital Marketing Service in Delaware to help you reach your goals. Get a free quote or contact us today.
A Concrete Digital Marketing Strategy Allows You To:
- Identify marketing holes and fill them.
- Improve the targeting of your audience by expanding your reach
- Save your valuable time, money, and resources.
- Increase your website’s traffic, leads, and conversions.
- Increase your income more efficiently.
- Find out about more options to increase brand recognition.
- Execute the necessary steps
- Measure the effectiveness of a campaign and the success of a brand.
- Create a positive image for your company.
- Increase the size of your company.
- Compete against industrial behemoths
- Obtaining business objectives
- Maintain control of your financial resources.
Without A Well-Defined Online Marketing Strategy, You Fail To:
- Clearly define your objectives.
- Make a list of your digital marketing mistakes and fix them.
- Increase the size of your sales funnel.
- Make use of the marketing avenues that are already accessible.
- Perform better than your opponents
- Budget for digital marketing and spending it wisely are two criticalis considerations.
- Increase the number of customers you have.
- Build consumer trust in your brand.
- Provide sales leads to your customers.
- Increase the number of visitors and conversions.
- Develop your knowledge of the industry.
- Provide outstanding customer service to your clients.
- Prospects should be engaged across several platforms.
- Take advantage of marketing trends and sales possibilities to increase your revenue.
Our Digital Marketing Strategy Development Delaware Agency Considers Your Unique Industry
Given the large number of marketing strategy organizations that provide website audit services, online marketing solutions, and social media strategy solutions, it may be difficult to locate the correct agency that is a good match for your company’s needs. When working with an internet marketing and content strategy firm, it is possible to slip into the trap of making too many promises and delivering too little.
Do you want a second perspective on your corporate marketing strategy? Contact us. Are you looking for a new social media strategy firm to manage your digital marketing planning? Are you looking to expand or make a pitch to investors?
When selecting a digital strategy partner, there are six important factors to consider:
Web Audit Practices
In the course of doing a comprehensive digital marketing audit, a credible marketing strategy business delivers transparent site audit findings and explains website difficulties and technological procedures. Besides that, an experienced online marketing agency will make use of powerful SEO audit tools to guarantee that all campaign data and suggestions are correct. In order for you to have a clear picture of where your money is going and what is occurring in your campaign, we at VentCube break down technical jargon and delve down into the details of your website audit report.
eCommerce Marketing Strategy
Many marketers have joined the eCommerce business, but only a select handful have a thorough understanding of its requirements, limits, and opportunities. If you're developing your eCommerce strategy or finalizing your social media marketing strategy for your online shop, it's critical that you work with a digital marketing strategy firm that has extensive expertise in eCommerce optimization. Our marketing strategy organization has more than 15 years of expertise in the creation of eCommerce marketing strategies in a variety of sectors, including eCommerce PPC, eCommerce SEO, and eCommerce site design and development.
Online Marketplace Advertising Plan
A third-party merchant selling on Amazon, Target Plus, or Walmart Marketplace? If so, this article is for you. Consult with a digital strategy agency that is well-versed in the requirements and constraints of different online marketplace platforms if you want to increase your profitability and guarantee that your Amazon marketing campaign complies to marketplace guidelines. More significantly, work with a digital marketing firm that has shown skill and experience in establishing and implementing Amazon PPC strategies, Amazon branding strategies, and online marketplace advertising plans.
Do you sell to other firms, investors, decision-makers, or end-users of your products or services? A reputable digital strategy consultant develops a social media marketing company plan as well as digital marketing tactics that are flexible enough to react to changing market circumstances and client requirements. No matter whether you need assistance in building a B2B social media strategy, a B2C social media strategy, or any other digital marketing tactics, our internet marketing strategy experts can help you with that.
Organic and sponsored search methods that are cutting-edge are required to promote your goods and services online in order to stand out from the crowd and grab customers' attention. The fact is that just a handful of marketing strategy firms are capable of producing and implementing both Google AdWords strategies and organic digital marketing tactics efficiently. VentCube is comprised of a group of industry experts that are skilled in a wide range of online advertising solutions, including Facebook advertisements strategy, social media content strategy, and search engine marketing plan formulation and implementation.
SEO Website Strategy
Internet strategy consultants thoroughly review all areas of your website design and SEO performance to identify any variables that impact your website's accessibility and hamper your online development. Watch out for digital strategy firms that go straight into search engine optimization without first addressing your responsive web design concerns with you. At VentCube, our SEO website strategy advice address the critical jobs of diagnosing and avoiding website issues, as well as recommending solutions.
We Help You Decide Which Approach Is Right for You
We zero down on the digital marketing services that are most appropriate for your company.
Which marketing strategy is the most effective for your company? Our digital marketing strategy plan can help you achieve your core objective faster and more effectively. Some of the components included in your internet marketing plan may vary based on your marketing requirements, budget, and capability. The following are some examples:
Website Audit Services
SEO marketing techniques and other digital strategy services are incomplete without a thorough site assessment. And a website’s backlink profile assesses your firm’s strengths, weaknesses, opportunities, and dangers; our digital strategy company conducts an in-depth web audit on your website (SWOT). This includes market gap research, website SEO analysis, site security audit, rival website audit, and penalty and recovery site audit, to name a few activities. Another area examined by our website audit specialists is duplicate content, bad SEO techniques, and the backlink profile of a website. Ta website’s backlink profileheseprofiles website audit services are intended to discover faults and implement solutions that can significantly improve your website’s performance and help you achieve your business objectives.
With VentCube’s comprehensive SEO strategy and SEO audit services, you may improve client interactions while establishing your thought-leadership brand as well. Our SEO audit service does a thorough SEO site audit to show which on-page and off-page SEO methods you should emphasize for your organization. In addition, we monitor and assess the performance of your SEO and content strategy efforts. Our SEO audit professionals design an SEO plan based on the findings of the SEO website audit. This strategy outlines how to boost your search volume, leads, traffic, and conversions over time. Searchability and visibility are improved by following Google standards and SEO marketing plan creation best practices, which our SEO audit firm follows.
SEO Keyword Strategy
With a good SEO keyword approach, you can establish a connection between your brand and your target audience while expanding your market reach. To discover the best-performing, brand-related keywords, our SEO website audit and strategy professionals utilize your SEO content strategy and SEO audit and keyword research tools to classify search terms based on user intent and reduce the number of keywords in your keyword list. Understanding that keyword research influences not just your SEO content strategy but also other parts of your web optimization efforts is essential to us. Powerful robust, Therefore, we ensure that our SEO keyword strategy is based on research and reputable SEO site audit findings before. You are implementing it.
SEO Content Strategy
Before developing a content strategy SEO plan, VentCube’s SEO website strategy team identifies your target audience, their pain areas and demands, subject matter knowledge, and reading habits. Also included are audits of SEO site content and the use of data from your website SEO study to identify unique content angles, design an appropriate SEO and content strategy, and generate a list of prospective blog themes for you. For everything from producing captivating content and scheduling blog posts to building page authority and conducting a content SEO audit, our SEO and content strategy firm can handle it all for you.
Whether you want assistance with your Google AdWords campaign, Facebook advertising strategy, or PPC audit, our pad search strategy firm is here to assist you.. Over the years, we’ve worked with hundreds of companies to develop their PPC strategies. Our efforts to build a successful Google AdWords campaign have improved brand recognition, leads, and repeat sales. Additionally, we’ve worked with several customers who have entrusted us with their monthly PPC audits, paid search strategy formulation, and Facebook advertising plan execution. Call us right away and let us assist you in defining your PPC campaign objectives and budget, doing a competitive analysis, and developing an AdWords plan that promotes instant online sales.
Do you need support with your PPC audit and SEO marketing strategies? Contact us now. With the help of our PPC and SEO audit agency, you can develop an SEM strategy targeted to your specific budget while also enhancing the effectiveness of your marketing efforts. Among our other services, we provide SEO audit services, conduct keyword research studies, audit SEO and PPC campaign data, and assess your current search engine marketing plan. Using these strategies, we can design an integrated PPC and SEO marketing strategy that increases your brand recognition, narrows your audience targeting, and delivers real growth for your business or nonprofit. To learn more about our search engine marketing strategy services, we invite you to book a consultation with one of our internet strategy specialists.
Amazon Marketing Strategy
To take over the Amazon marketplace, you must first develop a great Amazon marketing strategy and put it into action. A VentCube internet strategy professional will build your Amazon branding plan as well asand your Amazon advertising strategy, enabling you to devote your time and energy to your primary business. We develop an Amazon PPC strategy that targets your target audience groups while also appealing to the interests and habits of your existing customers and potential consumers. We also provide data-driven Amazon branding strategy recommendations to assist you in improving the appearance and feel of your store, optimizing product pages, and increasing sales, regardless of the time of year.
Social Media Strategy Services
Business-to-business (B2B) social media marketing business plans from VentCube will guide you through the process of selecting the most appropriate platforms and promoting your brand to a larger audience than you could have imagined. We not only evaluate your current social media marketing approach, but we also do competitive benchmarking, compute your buyer profile, and identify social media platforms that are appropriate to your organization. As part of their work, our social media strategy planning specialists create social media marketing strategy guidelines to ensure that your cross-channel campaigns do not exceed the budget set for your social media strategy planning.
Link Building Strategy
How effective is your current SEO link strategy to boost the authority and traffic to your website? Our SEO website audit procedure includes identifying white-hat link-building strategies and auditing SEO keyword research methodology to ensure that our link-building plan proposals comply with Google standards and generate high-authority backlinks. Also considered are your competitors’ link-building strategies to develop winning internet marketing ideas that will increase the revenue potential of your firm. Contact our SEO link strategy company, and let’s speak about the many link development approaches available to you.
Reputation Management Strategy
Despite your efforts to improve it via various reputation management tactics, a poor brand image has persisted. Restore your company’s confidence and restore customer trust by using reputation management tactics that repair and defend your brand’s image. At our reputation management strategy company, we establish your objectives, define your boundaries and limitations, track brand mentions across online channels, and evaluate your existing digital presence to establish company-wide policies and procedures for dealing with your online company. We also use our reputation management software to make the execution and monitoring of your reputation management plans far more efficient and streamlined.
eCommerce Marketing Plan
By taking advantage of our eCommerce marketing strategy services, you’ll have access to a diverse choice of eCommerce strategy solutions, such as Shopify marketing strategies, Walmart marketplace strategies, Target Plus marketplace strategies, as well as Amazon PPC strategies. As your specialized eCommerce strategy team, we do an initial SEO site analysis, analyze your product pages, and identify market development and sales growth chances. The specialists at e-commerce marketing strategy also consider additional choices such as email marketing strategy, sponsored search strategy, and social media content strategy to promote your items and reach new consumers.
Franchise Marketing Strategy
For your multi-location firm, do you need a single corporate SEO strategy and a franchise marketing plan? Our enterprise marketing strategy agency determines your brand identity, which then develops franchise marketing strategy guidelines to guarantee that your brand is consistent throughout all of your service locations. To create a successful corporate marketing strategy that increases audience engagement, we also use SEO audit services, research location-specific keywords, and provide blog subject suggestions. Whether you want assistance with formulating an enterprise marketing strategy or the execution of an enterprise SEO plan, our digital strategy firm has you covered.
Why Choose VentCube for Your Digital Marketing Business Plan?
Leverage Our Industry Expertise and Knowledge
The formulation of a digital marketing plan is a critical step in every business's growth. A thorough qualitative and quantitative study and analysis is required to discover the most suitable method to take in order to achieve your objectives and position your brand where you want it to be.
Allow us to assist you in identifying the measures that must be taken in order to attain company success. As a client of our digital strategy firm, you can expect to get the following benefits:
As a digital strategy agency, we have assembled a group of digital marketing consultants that have extensive experience and skill in a wide range of sectors, including B2B social media strategy, Google AdWords strategy, Amazon advertising strategy, Shopify marketing strategy, and SEO audit service. To guarantee that we keep on top of industry trends and that we are able to produce fresh digital marketing concepts and SEO methods, we invest in training and seminars.
No Commitment Necessary
You are under no obligation to use our digital marketing strategy services if you work with our digital marketing strategy firm. Choose between implementing our social media marketing plan and corporate marketing strategy on your own or working with another marketing strategy business; alternatively, come back to us and enable our digital strategy consultant to execute the online marketing and social media marketing plan on your behalf.
We don't just do a digital marketing audit and then leave you wondering what to do next. At VentCube, we provide actionable recommendations. When you hire our internet strategy consultant, he or she will do a full online audit and evaluate the findings. He or she will identify difficulties, present growth estimates, and develop strategic action plans to drive your digital marketing process. Since 2001, we've worked with hundreds of businesses to develop eCommerce marketing plans, link-building tactics, social media strategy services, and other marketing methods. We're certain that we can assist you too!
Unified Plan Across Delivery Teams
All of your digital marketing techniques, from your B2B social media strategy to your Shopify marketing strategy to your corporate marketing plan, should be based on your key goal(s) in order to build a cohesive marketing strategy plan for your organization. We work closely with each delivery team to ensure that all social media strategy planning and internet marketing strategy creation are in line with your brand objectives and focused on achieving those objectives.
Custom Marketing Strategy Packages
Marketing plan creation packages tailored to your specific needs are available from our marketing and content strategy firm. Packages are based on your digital marketing budget, company goals, total yearly income, and number of service locations. If you'd like additional information on the package includes and price alternatives for our online marketing and social media strategy services, please contact one of our marketing strategy consultants.
Holistic Strategy Approach
We feel that a well-structured digital marketing strategy is what distinguishes a flourishing firm from its competitors in today's market. As a result, we make certain that all aspects of your brand promotion are covered. Your marketing mix may comprise a social media content strategy, an eCommerce marketing plan, or SEO audit services, depending on the findings of your site assessment and your marketing requirements. We also provide SEO strategy for small and medium-sized businesses (SMBs) and large organizations, as well as a corporate marketing plan to reach all target markets.
What is a digital marketing strategy?
A digital marketing strategy is a collection of activities that make use of online marketing platforms in order to reach a variety of objectives. Owned, paid, and earned media are all examples of channels. Building and launching your online marketing strategy with success is made possible via the use of a digital marketing action plan.
However, no two Internet marketing techniques are exactly same.
Your company will have a distinct plan that is tailored to your requirements and incorporates a variety of tactics.
A comprehensive internet marketing plan includes the following categories of objectives:
Setting a variety of objectives can help you build a more comprehensive business strategy for your company. For example, you may set short- and medium-term objectives that will assist you get closer to reaching your long-term objectives.
How are digital marketing campaigns and digital marketing strategies different?
When you first hear about digital marketing strategies delaware, you may ask whether digital marketing campaigns are the same thing as digital marketing strategies.
A digital campaign is not the same as a digital strategy, and vice versa.
Digital campaigns are the vehicles via which you fulfill the objectives of your digital strategy.
If you want to employ Internet marketing to their greatest potential, you must first develop a digital strategy.
Your online plan will aid you in the development of effective and smart web marketing efforts. A successful Internet marketing plan can assist you in generating high-quality leads and increasing income for your company.
How to create a digital marketing strategy in 4 steps?
As soon as you understand what a digital marketing strategy is, you can get started on developing one for your company.
Continue reading to find out how to create your digital marketing action plan in four simple stages.
1. Create buyer personas
If you want to implement an effective internet marketing plan, you must first determine who you are marketing to. If you don't know who is interested in your goods or services, you can't develop a successful approach.
Creating buyer personas is the most effective method of determining who is in your target audience.
Buyer personas are fictional characters that reflect the individuals that are interested in your company.
Most businesses have a few different categories of customers that are interested in their goods or services. Creating personas can assist you in better understanding each sort of customer that is interested in purchasing your goods or services.
Buyer personas that are complete and comprehensive are the starting point for developing a good marketing plan. It is possible to target your ideal consumer in a manner that is appealing to them if you know who they are.
So, how do you go about developing a buyer persona?
Buyer personas should be created based on existing customer data. Research your target audience and conduct interviews with them to have a better understanding of them. You want to build your buyer persona on genuine facts in order to avoid making assumptions about your target audience that are incorrect.
It is critical to record demographic information such as the following:
More personal information, such as the following, will be required of you:
Using this information, you may begin to develop personas for your company's products and services. These personas will assist you in developing your strategy and determining which channels to employ to reach your target audience.
2. Set your goals
In order to establish a digital marketing action plan, it is critical that you set objectives for yourself and your company. You can't develop a plan until you know exactly what you want to accomplish. By establishing campaign objectives, you'll be able to see exactly what you want to achieve with web marketing.Concentrate on short-, medium-, and long-term objectives.
Your objectives should be consistent with those of your company. Whether your aim is to gain a certain number of conversions or generate a specific number of leads, you'll want to develop strategic goals that will help you reach your overall objectives more effectively. When you make objectives, you must consider the following:
- What you wish to do is outlined below.
- When you want to get there, you have to work hard.
- What you'll use to judge your own success
You’ll want to create S.M.A.R.T goals for your digital marketing strategy in delaware. S.M.A.R.T stands for:
- Specific: Your objectives are specific to what you wish to accomplish. You don't want to create broad objectives such as "get new clients," but rather specific objectives such as "generate X number of leads."
- Measurable: When you create goals, you want to be able to determine whether or not you have met those objectives. When you set a goal, such as "acquire X number of customers," you may track how many consumers you've acquired to determine whether or not you've hit your target.
- Attainable: Many businesses make the marketing error of creating targets that aren't attainable in the short term. You would not establish a target to generate 200 leads if it is not realistic for your company's current situation. Instead, strive to create objectives that are competitive but not impossible to achieve.
- Relevant: Your objectives should be related to the results you want to accomplish with your campaign and your company's operations. In the absence of an email campaign, you would not establish a target to obtain "X number of email subscribers," since this would be inappropriate. Your objectives should always be in line with what you want to achieve.
- Timely: Establishing a timetable for accomplishing your goals is critical when you're setting out your objectives. You should set a deadline for yourself in order to achieve your objectives. Make sure your objectives have a timeline attached to them, whether it's weeks, months, or years.
Goals that are S.M.A.R.T. can assist you in setting more specific objectives for your digital marketing action plan. You will notice better results from your campaign if you create objectives that are measurable and that you can accomplish.
You'll be able to build key performance indicators (KPIs) for your campaign with the aid of your S.M.A.R.T. objectives.
Key performance indicators (KPIs) are data that assist you in identifying and establishing how to assess the effectiveness of your campaign. The metrics that will reveal whether or not your campaign is successful, such as bounce rate and pageviews, are what you should be looking at.
If you want to learn how to develop a successful digital marketing plan, start by setting objectives.
3. Audit your current online marketing strategies
If you want to enhance the process of developing your digital marketing plan, you must audit it.
It is critical to understand how your campaign operates in order to determine how you can make it more effective.
If you have a website, you'll want to take a look at three major sorts of media: earned, owned, and paid.
Earned media is any free publicity that your company receives as a result of its efforts.
It is notoriety generated as a result of your marketing and advertising activities..
This media refers to any written material or information about your firm that was not created by your company. Reviews, awards, and articles about your company are all examples of media that may be used to promote your company. For example, if you get an award on Glassdoor for being a top workplace, it is considered earned media. You will not be able to pay for that location. Instead, you will be receiving it.
The term "earned media" refers to when someone publishes a positive review of your company and you didn't pay them to do so.
Examine your current earned media to determine how many reviews, awards, and articles your company has received for your products or services. By reviewing this section, you will be able to determine what you can do to increase your earned media exposure.
Owned media is any media that is owned by your firm. It is any media that has your name on it, as well as any media that you have developed. Blogs, social media accounts, your website, and any photographs you create are all examples of this kind of media.
When it comes to owned media, you'll want to examine your present techniques and determine whether or not they are beneficial to your company. Do you have people engaged with you on social media, reading your blogs, or spending a significant amount of time on your website, for example?
It is critical to examine your owned media to see how it contributes to the achievement of your company's goals. You can determine whether or not you need to make changes to your owned media in order to enhance interaction on your website.
Paid media, as the term implies, is any media that you purchase in order to market your company.
Your paid media mostly consists of paid adverts, such as pay-per-click (PPC) commercials or social media advertisements. When you run pay-per-click (PPC) or social media advertising, you are paying to appear in front of leads that you believe are interested in your product or service.
You'll want to examine these methods to determine how they contribute to the success of your company's marketing plan if paid media is a component of your marketing strategy. It's an excellent technique to determine whether or not your paid media initiatives are presently effective.
It is critical to do an audit of your existing marketing activities in order to determine what is producing results for your company. You want to find out what's working and what needs to be improved in your organization. Examining your current efforts can assist you in establishing a successful foundation for your new digital marketing plan.
Consider the following scenario: you want to improve conversions by 20 percent in a quarter.
If you examine your internet marketing efforts, you may discover that pay-per-click (PPC) advertisements are the most efficient. You can decide to allocate a larger portion of your budget to pay-per-click (PPC) advertisements in order to assist you achieve your target.
Auditing also aids in the discovery of flaws in your campaign.
You could realize that there are opportunities for a new piece of content, a design feature that improves the user experience, or optimization that can help you rank higher in Google search results.
An in-depth audit will allow you to determine which digital marketing activities are most effective. You'll have a deeper knowledge of how your efforts are presently doing and how you can make them even more effective in future campaigns.
4. Establish your budget
When developing a digital marketing strategy, it's critical to understand how much money you have to spend and what resources you have available to devote to your campaign. Creating an internet marketing strategy that is too expensive is not something you want to contemplate.
In order to plan your marketing activities, you'll need to first determine a budget. It is most successful if you set aside a certain budget for each campaign you run. This divide guarantees that each approach has a predetermined budget, and you are aware of how much money you have available to spend on each one.
If you just have one marketing budget to allocate to all of your efforts, you may find yourself overspending on one particular digital marketing approach.
In addition to establishing your budget, you'll want to determine your available resources. People are one of the most important resources you have. You must establish the number of individuals who will be involved in your web marketing initiatives before you begin.
Tools are another kind of resource.
If you have any marketing tools, such as Google Analytics, that assist you in running or analyzing your campaign, you'll want to include them into your budget and means calculations.
Establish your budget and resources so that you are aware of what you have available before commencing your strategic initiative.
How to structure a digital marketing strategy?
We feel that having an omnichannel marketing strategy is critical for marketers in order to take advantage of the expanding number of digital marketing options for attracting and maintaining consumers - and ultimately, to increase revenue.
Your 5 step digital marketing plan
We propose that you use the RACE Framework to create your marketing strategy, which is integrated throughout the Plan, Reach, Act, Convert, and Engage stages of the marketing funnel.
As you can see from the marketing funnel diagram below, developing a successful digital marketing strategy necessitates the implementation of these five processes, which nurture customers through their interactions with your company while impacting their decision-making process and lifetime value.
A concise, realistic marketing framework, the RACE Framework may be scaled up or down depending on the needs of your company and its objectives. With our digital marketing strategy system, you may begin seeing results from your marketing operations almost immediately, and you can utilize data and insights to adjust your plan in order to achieve your goals.
5 stages of planning a digital marketing strategy with examples.
There are five steps to strategic digital marketing planning, which are as follows: plan, reach, act, convert, and engage. In this part, we will outline the most important success aspects for each step of your digital marketing plan, as well as provide examples that are incorporated throughout the VentCube RACE Framework.
Every great digital marketing strategy begins with a well-conceived concept. We propose that you use a data-driven approach, evaluate your existing digital marketing efficacy, and devise a strategy for improving your results.
In addition to customizing analytics, setting up KPI dashboards, and setting SMART objectives, there are a variety of other opportunities for omnichannel planning, such as developing a strategy of prioritized improvements to how you deploy digital marketing media, technology, and data in order to increase leads and sales.
We advocate having a digitally-focused approach to strategy and planning in order to guarantee that your digital marketing strategy is efficient and successful. Marketing and management professionals may use our digital transformation solutions to develop a comprehensive, data-driven, and realistic digital marketing plan to complement their organization's overall goal.
The goal of digital transformation is to increase digital maturity across your organization while also combining 'always-on' digital marketing operations with brand and product marketing activities inside your organization.
Achieving a 'initial' maturity level in digital marketing is described as having no defined plan or strategy, no clear objectives for digital contribution, and minimal prioritization of activities, as stated below in our digital marketing maturity benchmarks.
A well-executed, market-leading digital marketing strategy, on the other hand, involves comprehensive integration of digital marketing throughout the organization, a structure testing and optimization program, and mattech and data integration for 360-degree views of customers.
More clients and more exposure will help you to strengthen your marketing funnel and increase your revenue. Create a digital marketing plan that incorporates the most recent essential online marketing methods that will help you generate visitors to your website.
VentCube members may stay up to speed on the newest marketing methods for each level of the RACE Framework by subscribing to the VentCube newsletter. Using our digital marketing trends as an example, the three tactics listed below can help you boost your organic search ranking in 2022.
- Continually monitor core upgrades and EAT; this will be especially critical in 2022 since many advertisers are already seeing major traffic variances since the July 2021 Core updates went into effect.
- Continue to explore for possibilities arising from structured data and the properties of search engine results pages. For example, in August 2021, Google made this adjustment to the page names, which had an impact on the search engine results pages.
- Additionally, the most recent Moz SERPs Features overview emphasizes areas that should be paid attention to, such as Related Questions.
If you want to attract local shoppers, it's critical to be aware of changes in keyword behavior brought on by an increase in local voice searches.
Encourage conversations on your website or social media platforms to assist you in generating leads in the future. Once you've reached your target audience, it's critical that you influence their next actions, which will help them proceed down the sales funnel and make a buy decision.
Strategic content marketing comes into play in this situation. During the customer lifecycle, use content marketing to amuse, inspire, educate, and persuade prospective converts to become customers.
User experience (UX/CX)
As part of your efforts to influence client behavior on your website or social media platforms, you should look at the current broad variety of advancements in interaction design, which have been shown to increase engagement with your content. This informative overview, which includes examples of what Taff believes are the newest interaction design trends, which we may expect to continue beyond 2022, has been released by Taff.
- Micro-interactions to promote engagement
- Immersive 3D visuals
- Design for speed - prompted by Google's new Core Web Vitals metrics
The ultimate goal of any organized digital marketing plan is, of course, to increase the number of consumers who become paying customers. Retargeting, nurturing, and conversion rate optimization may all be used to remind and urge your audience to purchase online or offline, depending on how essential phone and face-to-face channels are to your business.
Three ideas for enhancing your conversions are highlighted in our digital marketing trends report.
- Consider your use of structured always-on optimization. The options for testing are one of the biggest strengths of digital marketing, yet there are still many businesses that don't take advantage of these opportunities.
- Review the sophistication of your website personalization. According to a SmarterHQ report, 72% of consumers say they now only engage with marketing messages that personalized and tailored to their interests.
- Don't underestimate social commernce. North American e-commerce agency Absolunet has identified the following key signs of the popularity of social commerce:
- 87% of e-commerce shoppers believe social media helps them make a shopping decision.
- 1 in 4 business owners are selling through Facebook.
- 40% of merchants use social media to generate sales.
- 30% of consumers say they would make purchases directly through social media platforms.
Finally, despite all of your efforts to acquire them, did you realize that by keeping them engaged after their first purchase, you may boost sales from current customers? Improve your tailored communications by using web, email, and social media marketing to develop hyper-personalized marketing campaigns based on the information you already know about your customers.
Customer engagement research and testing solutions are available to digital marketers nowadays, and they include the following:
- A/B testing
- Customer personas
- Customer journey and content mapping
- Voice of customer surveys
- Path analysis
- Website customer intent surveys
- Usability studies of digital experiences
- Multivariate testing
Furthermore, machine learning provides previously unattainable insights into customer behavior. Predictive analytics, for example, may be used to identify the following:
- When is the best moment to send a message to engage someone? (can be based when they originally bought or subscribed, but this can be refined through time)
- Based on the study of delay, the best time to communicate and an offer for follow-up conversations are made (average interval of response)
- The most optimal product or category pairings are determined using cluster-based segmentation.
Why do you need a digital marketing strategy?
Our blog post, 10 reasons why you need a digital marketing plan, outlines the ten most prevalent issues that, in our experience, develop when a business does not have a digital marketing strategy. This may assist you in narrowing the scope and objective of your digital marketing strategy, as well as in making the case for investing in digital marketing services. Examples include the following:
You don't have a powerful online value proposition
In order to distinguish your online service and encourage both current and new consumers to interact initially and remain loyal, you need develop a clearly defined digital value proposition that is personalized to each of your target customer profiles. Marketers that are well-versed in B2B, B2C, and D2C sales and leads will modify their marketing strategies to efficiently attract sales and leads from each of these segments.
Many firms find that developing an omnichannel marketing strategy is essential to their success, since content is what engages your consumers across several channels such as search, social, email marketing, and your blog.
You're not integrated ("disintegrated")
It's all too usual for digital marketing efforts to be conducted in silos, whether that's via the use of a dedicated digital marketer who works in IT or through the use of a separate digital agency. It is much simpler to bundle 'digital' into a manageable amount in this manner. However, it is less effective, as you would expect. It is well acknowledged that digital media (paid, owned, and earned) performs best when it is linked with conventional media and response channels.
In order for your digital marketing to be as effective as possible for you, we propose building an integrated digital marketing plan. With an integrated strategy in place, digital will become a natural extension of your marketing efforts and an integral part of your daily operations. More information may be found here.
You're wasting money and time through duplication
Even if you have ample resources, it is possible that they will be squandered. This is especially true in big corporations, where various portions of the marketing organization may purchase separate technologies or hire multiple firms to accomplish comparable online marketing duties that are otherwise similar.
You must thus invest in a marketing strategy that works for you and your team, one that includes the planning, management, and optimization of your digital channels and platforms. Drive the marketing outcomes you need to reach your company goals while increasing your marketing return on investment (ROI).