Digital Marketing Strategy Development in Delaware

Leverage Our Industry Expertise and Knowledge

The formulation of a digital marketing plan is a critical step in every business's growth. A thorough qualitative and quantitative study and analysis is required to discover the most suitable method to take in order to achieve your objectives and position your brand where you want it to be.

Allow us to assist you in identifying the measures that must be taken in order to attain company success. As a client of our digital strategy firm, you can expect to get the following benefits:

Multidisciplinary Team

As a digital strategy agency, we have assembled a group of digital marketing consultants that have extensive experience and skill in a wide range of sectors, including B2B social media strategy, Google AdWords strategy, Amazon advertising strategy, Shopify marketing strategy, and SEO audit service. To guarantee that we keep on top of industry trends and that we are able to produce fresh digital marketing concepts and SEO methods, we invest in training and seminars.

No Commitment Necessary

You are under no obligation to use our digital marketing strategy services if you work with our digital marketing strategy firm. Choose between implementing our social media marketing plan and corporate marketing strategy on your own or working with another marketing strategy business; alternatively, come back to us and enable our digital strategy consultant to execute the online marketing and social media marketing plan on your behalf.

Established Reputation

We don't just do a digital marketing audit and then leave you wondering what to do next. At VentCube, we provide actionable recommendations. When you hire our internet strategy consultant, he or she will do a full online audit and evaluate the findings. He or she will identify difficulties, present growth estimates, and develop strategic action plans to drive your digital marketing process. Since 2001, we've worked with hundreds of businesses to develop eCommerce marketing plans, link-building tactics, social media strategy services, and other marketing methods. We're certain that we can assist you too!

Unified Plan Across Delivery Teams

All of your digital marketing techniques, from your B2B social media strategy to your Shopify marketing strategy to your corporate marketing plan, should be based on your key goal(s) in order to build a cohesive marketing strategy plan for your organization. We work closely with each delivery team to ensure that all social media strategy planning and internet marketing strategy creation are in line with your brand objectives and focused on achieving those objectives.

Custom Marketing Strategy Packages

Marketing plan creation packages tailored to your specific needs are available from our marketing and content strategy firm. Packages are based on your digital marketing budget, company goals, total yearly income, and number of service locations. If you'd like additional information on the package includes and price alternatives for our online marketing and social media strategy services, please contact one of our marketing strategy consultants.

Holistic Strategy Approach

We feel that a well-structured digital marketing strategy is what distinguishes a flourishing firm from its competitors in today's market. As a result, we make certain that all aspects of your brand promotion are covered. Your marketing mix may comprise a social media content strategy, an eCommerce marketing plan, or SEO audit services, depending on the findings of your site assessment and your marketing requirements. We also provide SEO strategy for small and medium-sized businesses (SMBs) and large organizations, as well as a corporate marketing plan to reach all target markets.

A digital marketing strategy is a collection of activities that make use of online marketing platforms in order to reach a variety of objectives. Owned, paid, and earned media are all examples of channels. Building and launching your online marketing strategy with success is made possible via the use of a digital marketing action plan.

However, no two Internet marketing techniques are exactly same.

Your company will have a distinct plan that is tailored to your requirements and incorporates a variety of tactics.

A comprehensive internet marketing plan includes the following categories of objectives:

• Short-term
• Medium-term
• Long-term

Setting a variety of objectives can help you build a more comprehensive business strategy for your company. For example, you may set short- and medium-term objectives that will assist you get closer to reaching your long-term objectives.

When you first hear about digital marketing strategies delaware, you may ask whether digital marketing campaigns are the same thing as digital marketing strategies.

A digital campaign is not the same as a digital strategy, and vice versa.

Digital campaigns are the vehicles via which you fulfill the objectives of your digital strategy.

If you want to employ Internet marketing to their greatest potential, you must first develop a digital strategy.

Your online plan will aid you in the development of effective and smart web marketing efforts. A successful Internet marketing plan can assist you in generating high-quality leads and increasing income for your company.

As soon as you understand what a digital marketing strategy is, you can get started on developing one for your company.

Continue reading to find out how to create your digital marketing action plan in four simple stages.

1. Create buyer personas

If you want to implement an effective internet marketing plan, you must first determine who you are marketing to. If you don't know who is interested in your goods or services, you can't develop a successful approach.

Creating buyer personas is the most effective method of determining who is in your target audience.

Buyer personas are fictional characters that reflect the individuals that are interested in your company.

Most businesses have a few different categories of customers that are interested in their goods or services. Creating personas can assist you in better understanding each sort of customer that is interested in purchasing your goods or services.

Buyer personas that are complete and comprehensive are the starting point for developing a good marketing plan. It is possible to target your ideal consumer in a manner that is appealing to them if you know who they are.

So, how do you go about developing a buyer persona?

Buyer personas should be created based on existing customer data. Research your target audience and conduct interviews with them to have a better understanding of them. You want to build your buyer persona on genuine facts in order to avoid making assumptions about your target audience that are incorrect.

It is critical to record demographic information such as the following:

• Location
• Age
• Income
• Job

More personal information, such as the following, will be required of you:

• Goals
• Interests
• Hobbies
• Challenges

Using this information, you may begin to develop personas for your company's products and services. These personas will assist you in developing your strategy and determining which channels to employ to reach your target audience.

2. Set your goals

In order to establish a digital marketing action plan, it is critical that you set objectives for yourself and your company. You can't develop a plan until you know exactly what you want to accomplish. By establishing campaign objectives, you'll be able to see exactly what you want to achieve with web marketing.Concentrate on short-, medium-, and long-term objectives.

Your objectives should be consistent with those of your company. Whether your aim is to gain a certain number of conversions or generate a specific number of leads, you'll want to develop strategic goals that will help you reach your overall objectives more effectively. When you make objectives, you must consider the following:

• What you wish to do is outlined below.
• When you want to get there, you have to work hard.
• What you'll use to judge your own success

You’ll want to create S.M.A.R.T goals for your digital marketing strategy in delaware. S.M.A.R.T stands for:

• Specific: Your objectives are specific to what you wish to accomplish. You don't want to create broad objectives such as "get new clients," but rather specific objectives such as "generate X number of leads."
• Measurable: When you create goals, you want to be able to determine whether or not you have met those objectives. When you set a goal, such as "acquire X number of customers," you may track how many consumers you've acquired to determine whether or not you've hit your target.
• Attainable: Many businesses make the marketing error of creating targets that aren't attainable in the short term. You would not establish a target to generate 200 leads if it is not realistic for your company's current situation. Instead, strive to create objectives that are competitive but not impossible to achieve.
• Relevant: Your objectives should be related to the results you want to accomplish with your campaign and your company's operations. In the absence of an email campaign, you would not establish a target to obtain "X number of email subscribers," since this would be inappropriate. Your objectives should always be in line with what you want to achieve.
• Timely: Establishing a timetable for accomplishing your goals is critical when you're setting out your objectives. You should set a deadline for yourself in order to achieve your objectives. Make sure your objectives have a timeline attached to them, whether it's weeks, months, or years.

Goals that are S.M.A.R.T. can assist you in setting more specific objectives for your digital marketing action plan. You will notice better results from your campaign if you create objectives that are measurable and that you can accomplish.

You'll be able to build key performance indicators (KPIs) for your campaign with the aid of your S.M.A.R.T. objectives.

Key performance indicators (KPIs) are data that assist you in identifying and establishing how to assess the effectiveness of your campaign. The metrics that will reveal whether or not your campaign is successful, such as bounce rate and pageviews, are what you should be looking at.

If you want to learn how to develop a successful digital marketing plan, start by setting objectives.

3. Audit your current online marketing strategies

If you want to enhance the process of developing your digital marketing plan, you must audit it.

It is critical to understand how your campaign operates in order to determine how you can make it more effective.

If you have a website, you'll want to take a look at three major sorts of media: earned, owned, and paid.

Earned media

Earned media is any free publicity that your company receives as a result of its efforts.

It is notoriety generated as a result of your marketing and advertising activities..

This media refers to any written material or information about your firm that was not created by your company. Reviews, awards, and articles about your company are all examples of media that may be used to promote your company. For example, if you get an award on Glassdoor for being a top workplace, it is considered earned media. You will not be able to pay for that location. Instead, you will be receiving it.

The term "earned media" refers to when someone publishes a positive review of your company and you didn't pay them to do so.

Examine your current earned media to determine how many reviews, awards, and articles your company has received for your products or services. By reviewing this section, you will be able to determine what you can do to increase your earned media exposure.

Owned media

Owned media is any media that is owned by your firm. It is any media that has your name on it, as well as any media that you have developed. Blogs, social media accounts, your website, and any photographs you create are all examples of this kind of media.

When it comes to owned media, you'll want to examine your present techniques and determine whether or not they are beneficial to your company. Do you have people engaged with you on social media, reading your blogs, or spending a significant amount of time on your website, for example?

It is critical to examine your owned media to see how it contributes to the achievement of your company's goals. You can determine whether or not you need to make changes to your owned media in order to enhance interaction on your website.

Paid media

Paid media, as the term implies, is any media that you purchase in order to market your company.

Your paid media mostly consists of paid adverts, such as pay-per-click (PPC) commercials or social media advertisements. When you run pay-per-click (PPC) or social media advertising, you are paying to appear in front of leads that you believe are interested in your product or service.

You'll want to examine these methods to determine how they contribute to the success of your company's marketing plan if paid media is a component of your marketing strategy. It's an excellent technique to determine whether or not your paid media initiatives are presently effective.

It is critical to do an audit of your existing marketing activities in order to determine what is producing results for your company. You want to find out what's working and what needs to be improved in your organization. Examining your current efforts can assist you in establishing a successful foundation for your new digital marketing plan.

Consider the following scenario: you want to improve conversions by 20 percent in a quarter.

If you examine your internet marketing efforts, you may discover that pay-per-click (PPC) advertisements are the most efficient. You can decide to allocate a larger portion of your budget to pay-per-click (PPC) advertisements in order to assist you achieve your target.

Auditing also aids in the discovery of flaws in your campaign.

You could realize that there are opportunities for a new piece of content, a design feature that improves the user experience, or optimization that can help you rank higher in Google search results.

An in-depth audit will allow you to determine which digital marketing activities are most effective. You'll have a deeper knowledge of how your efforts are presently doing and how you can make them even more effective in future campaigns.

4. Establish your budget

When developing a digital marketing strategy, it's critical to understand how much money you have to spend and what resources you have available to devote to your campaign. Creating an internet marketing strategy that is too expensive is not something you want to contemplate.

In order to plan your marketing activities, you'll need to first determine a budget. It is most successful if you set aside a certain budget for each campaign you run. This divide guarantees that each approach has a predetermined budget, and you are aware of how much money you have available to spend on each one.

If you just have one marketing budget to allocate to all of your efforts, you may find yourself overspending on one particular digital marketing approach.

In addition to establishing your budget, you'll want to determine your available resources. People are one of the most important resources you have. You must establish the number of individuals who will be involved in your web marketing initiatives before you begin.

Tools are another kind of resource.

If you have any marketing tools, such as Google Analytics, that assist you in running or analyzing your campaign, you'll want to include them into your budget and means calculations.

Establish your budget and resources so that you are aware of what you have available before commencing your strategic initiative.

We feel that having an omnichannel marketing strategy is critical for marketers in order to take advantage of the expanding number of digital marketing options for attracting and maintaining consumers - and ultimately, to increase revenue.

Your 5 step digital marketing plan

We propose that you use the RACE Framework to create your marketing strategy, which is integrated throughout the Plan, Reach, Act, Convert, and Engage stages of the marketing funnel.

As you can see from the marketing funnel diagram below, developing a successful digital marketing strategy necessitates the implementation of these five processes, which nurture customers through their interactions with your company while impacting their decision-making process and lifetime value.

A concise, realistic marketing framework, the RACE Framework may be scaled up or down depending on the needs of your company and its objectives. With our digital marketing strategy system, you may begin seeing results from your marketing operations almost immediately, and you can utilize data and insights to adjust your plan in order to achieve your goals.

There are five steps to strategic digital marketing planning, which are as follows: plan, reach, act, convert, and engage. In this part, we will outline the most important success aspects for each step of your digital marketing plan, as well as provide examples that are incorporated throughout the VentCube RACE Framework.

1. Plan

Every great digital marketing strategy begins with a well-conceived concept. We propose that you use a data-driven approach, evaluate your existing digital marketing efficacy, and devise a strategy for improving your results.

In addition to customizing analytics, setting up KPI dashboards, and setting SMART objectives, there are a variety of other opportunities for omnichannel planning, such as developing a strategy of prioritized improvements to how you deploy digital marketing media, technology, and data in order to increase leads and sales.

We advocate having a digitally-focused approach to strategy and planning in order to guarantee that your digital marketing strategy is efficient and successful. Marketing and management professionals may use our digital transformation solutions to develop a comprehensive, data-driven, and realistic digital marketing plan to complement their organization's overall goal.

The goal of digital transformation is to increase digital maturity across your organization while also combining 'always-on' digital marketing operations with brand and product marketing activities inside your organization.

Achieving a 'initial' maturity level in digital marketing is described as having no defined plan or strategy, no clear objectives for digital contribution, and minimal prioritization of activities, as stated below in our digital marketing maturity benchmarks.

A well-executed, market-leading digital marketing strategy, on the other hand, involves comprehensive integration of digital marketing throughout the organization, a structure testing and optimization program, and mattech and data integration for 360-degree views of customers.

2. Reach

More clients and more exposure will help you to strengthen your marketing funnel and increase your revenue. Create a digital marketing plan that incorporates the most recent essential online marketing methods that will help you generate visitors to your website.

VentCube members may stay up to speed on the newest marketing methods for each level of the RACE Framework by subscribing to the VentCube newsletter. Using our digital marketing trends as an example, the three tactics listed below can help you boost your organic search ranking in 2022.

• Continually monitor core upgrades and EAT; this will be especially critical in 2022 since many advertisers are already seeing major traffic variances since the July 2021 Core updates went into effect.

• Continue to explore for possibilities arising from structured data and the properties of search engine results pages. For example, in August 2021, Google made this adjustment to the page names, which had an impact on the search engine results pages. 
• Additionally, the most recent Moz SERPs Features overview emphasizes areas that should be paid attention to, such as Related Questions.

If you want to attract local shoppers, it's critical to be aware of changes in keyword behavior brought on by an increase in local voice searches.

3. Act

Encourage conversations on your website or social media platforms to assist you in generating leads in the future. Once you've reached your target audience, it's critical that you influence their next actions, which will help them proceed down the sales funnel and make a buy decision.

Content marketing

Strategic content marketing comes into play in this situation. During the customer lifecycle, use content marketing to amuse, inspire, educate, and persuade prospective converts to become customers.

User experience (UX/CX)

As part of your efforts to influence client behavior on your website or social media platforms, you should look at the current broad variety of advancements in interaction design, which have been shown to increase engagement with your content. This informative overview, which includes examples of what Taff believes are the newest interaction design trends, which we may expect to continue beyond 2022, has been released by Taff.

• Micro-interactions to promote engagement
• Neomorphism
• Immersive 3D visuals
• Design for speed - prompted by Google's new Core Web Vitals metrics

4. Convert

The ultimate goal of any organized digital marketing plan is, of course, to increase the number of consumers who become paying customers. Retargeting, nurturing, and conversion rate optimization may all be used to remind and urge your audience to purchase online or offline, depending on how essential phone and face-to-face channels are to your business.

Three ideas for enhancing your conversions are highlighted in our digital marketing trends report.

• Consider your use of structured always-on optimization. The options for testing are one of the biggest strengths of digital marketing, yet there are still many businesses that don't take advantage of these opportunities.
• Review the sophistication of your website personalization. According to a SmarterHQ report, 72% of consumers say they now only engage with marketing messages that personalized and tailored to their interests.
• Don't underestimate social commernce. North American e-commerce agency Absolunet has identified the following key signs of the popularity of social commerce:
  • 87% of e-commerce shoppers believe social media helps them make a shopping decision.
  • 1 in 4 business owners are selling through Facebook.
  • 40% of merchants use social media to generate sales.
  • 30% of consumers say they would make purchases directly through social media platforms.

5. Engage

Finally, despite all of your efforts to acquire them, did you realize that by keeping them engaged after their first purchase, you may boost sales from current customers? Improve your tailored communications by using web, email, and social media marketing to develop hyper-personalized marketing campaigns based on the information you already know about your customers.

Customer engagement research and testing solutions are available to digital marketers nowadays, and they include the following:

• A/B testing
• Customer personas
• Customer journey and content mapping
• Voice of customer surveys
• Path analysis
• Website customer intent surveys
• Usability studies of digital experiences
• Multivariate testing

Furthermore, machine learning provides previously unattainable insights into customer behavior. Predictive analytics, for example, may be used to identify the following:

• When is the best moment to send a message to engage someone? (can be based when they originally bought or subscribed, but this can be refined through time)
• Based on the study of delay, the best time to communicate and an offer for follow-up conversations are made (average interval of response)
• The most optimal product or category pairings are determined using cluster-based segmentation.

Our blog post, 10 reasons why you need a digital marketing plan, outlines the ten most prevalent issues that, in our experience, develop when a business does not have a digital marketing strategy. This may assist you in narrowing the scope and objective of your digital marketing strategy, as well as in making the case for investing in digital marketing services. Examples include the following:

You don't have a powerful online value proposition

In order to distinguish your online service and encourage both current and new consumers to interact initially and remain loyal, you need develop a clearly defined digital value proposition that is personalized to each of your target customer profiles. Marketers that are well-versed in B2B, B2C, and D2C sales and leads will modify their marketing strategies to efficiently attract sales and leads from each of these segments.

Many firms find that developing an omnichannel marketing strategy is essential to their success, since content is what engages your consumers across several channels such as search, social, email marketing, and your blog.

You're not integrated ("disintegrated")

It's all too usual for digital marketing efforts to be conducted in silos, whether that's via the use of a dedicated digital marketer who works in IT or through the use of a separate digital agency. It is much simpler to bundle 'digital' into a manageable amount in this manner. However, it is less effective, as you would expect. It is well acknowledged that digital media (paid, owned, and earned) performs best when it is linked with conventional media and response channels.

In order for your digital marketing to be as effective as possible for you, we propose building an integrated digital marketing plan. With an integrated strategy in place, digital will become a natural extension of your marketing efforts and an integral part of your daily operations. More information may be found here.

You're wasting money and time through duplication

Even if you have ample resources, it is possible that they will be squandered. This is especially true in big corporations, where various portions of the marketing organization may purchase separate technologies or hire multiple firms to accomplish comparable online marketing duties that are otherwise similar.

You must thus invest in a marketing strategy that works for you and your team, one that includes the planning, management, and optimization of your digital channels and platforms. Drive the marketing outcomes you need to reach your company goals while increasing your marketing return on investment (ROI).