Digital Public Relations Specialist

About the Role

VentCube is looking for a Digital PR Specialist to lead our link acquisition and brand visibility efforts across client accounts. You will design and execute outreach campaigns that earn authoritative backlinks, secure editorial placements, and strengthen domain authority — directly supporting our clients' SEO outcomes.

Digital PR is one of the most impactful and challenging parts of SEO — and one of our biggest growth areas. You will build relationships with journalists, bloggers, and publishers across multiple niches, develop content-led PR campaigns, and manage the outreach pipeline from prospecting through to placement.

What You'll Do

• Design and execute digital PR outreach campaigns to earn editorial backlinks on high-authority publications
• Research and develop link-worthy content assets: data studies, expert roundups, infographics, and resource guides
• Build and maintain a prospecting pipeline of relevant journalists, bloggers, editors, and podcast hosts
• Manage outreach CRM tools (Pitchbox, Hunter, BuzzStream, or similar) for systematic outreach at scale
• Secure local citation placements and industry-specific directory listings for local SEO clients
• Track and report on link acquisition metrics: links earned, domain rating of placements, traffic impact
• Monitor brand mentions and unlinked citations, converting them into live backlinks via reclamation outreach
• Collaborate with the content team to align PR content with SEO keyword targets and client goals

What We're Looking For

• 2+ years of experience in digital PR, link building, or SEO outreach at an agency or in-house
• Proven track record of earning links from DR 40+ publications through genuine editorial outreach
• Experience with outreach tools: Pitchbox, BuzzStream, Hunter.io, or equivalent
• Strong written communication skills — compelling pitch writing is essential
• Familiarity with Ahrefs or SEMrush for prospecting, link analysis, and competitor backlink research
• Understanding of what makes content inherently link-worthy and how to brief those assets
• Organised and process-driven — able to manage large outreach pipelines without dropping balls
• Self-motivated and resilient — link building requires persistence through rejection

Nice to Have

• Existing relationships with editors or publications in home services, local business, or marketing niches
• Experience with HARO (Help a Reporter Out) or similar journalist query platforms
• Understanding of anchor text strategy, link velocity, and natural link profile building
• Experience with data-driven content creation for PR campaigns

What We Offer