Interested in learning more about how our influencer marketing services work?
Here's a sneak peek into our one-of-a-kind manufacturing process:
1. Learn your business
As part of our dedication to providing tailored strategy, we begin by getting to know your company. Our staff is interested in learning about your company's objectives, products, and industry. Our understanding of your audience allows us to develop a customized plan that targets your audience and produces outstanding results.
We, on the other hand, go a step beyond. In addition, your specialized outreach professional uses VentCube and other technologies to undertake an in-depth examination of your rivals and other prospects. The results of their study are documented in a competition intelligence report, which they then deliver to your team in order to back their strategic suggestions.
2. Research your target audience
Our team may proceed to the following phase of investigating your target audience after they have gained a grasp of your company, competitors, and objectives. Your dedicated outreach expert can uncover your ideal shopper's preferred social media sites and influencers based on the information you already have about your target audience.
Our investigation extends beyond platforms and influential individuals. Our team also conducts an in-depth analysis of the demands and pain points of your target audience when it comes to goods or services in your business. As a result of this information, we can build an influencer plan that will appeal to and resonate with your target demographic.
3. Develop your influencer strategy
Following that, your dedicated outreach professional develops a specific, performance-driven influencer plan for your company. Based on our findings and the computing power of IBM Watson, we can create a campaign that takes into account the search behaviors of your target audience as well as their preferences for influencers.
When your outreach expert has finished developing your plan, they will share it with the rest of your team for approval. You are welcome to raise questions and to make comments, which will be taken into consideration. We will proceed to the next stage in beginning your influencer marketing campaign after you have approved the strategy.
4. Identify your market’s influencers
Your specialized outreach professional will produce a list of influencers in your market based on the data-driven, tailored approach that has been devised. While your target audience may follow a plethora of influencers, the list your expert compiles is focused on influencers that are aligned with your marketing plan.
How do we determine which influencers are the most appropriate for your company? This is accomplished via data-driven research that examines not just an influencer's audience and brand, but also their performance as an influencer. This implies that our team evaluates important aspects in influencer marketing, such as the number of followers, views, and interaction.
5. Choose your influencer
Following our in-depth evaluation of influencers, your personal outreach professional prepares an influencer matching report that is tailored to your specific needs. This report includes an overview of possible influencers with whom to collaborate, as well as an assessment of their performance over the last year.
While your specialized outreach professional will most likely provide recommendations on which influencers to target, the final choice is ultimately yours to make. Regardless of the influencer your company chooses, you can be certain that they will have the relevant expertise you want as a result of our extensive and data-driven research.
6. Secure your influencer
Following the selection of your influencer, your dedicated outreach professional contacts them. If the influencer expresses an interest in promoting your company and product on the internet, our staff will begin the process of arranging for their participation. We will handle all of the legal parts of the campaign, including the negotiation of contracts, for your convenience.
After your influencer agrees to participate, your dedicated outreach professional notifies the rest of your team. While it is just a brief report, it is important in keeping your organization informed about the status of your influencer marketing strategy. As an added bonus, it adheres to our practice of open communication with our clients.
7. Create your creative brief
The development of a creative brief in collaboration with your influencer is the next step in commencing your influencer marketing campaign. An outline of the material your influencer will develop is provided in this brief, which also includes specifics on the main themes that will be included in that content.
The creative brief acts as a model for the material created by your team. While your dedicated outreach professional ensures that the communications adhere to your brand requirements and are aligned with your digital marketing objectives, you are encouraged to give comments and recommendations to improve the messages. As soon as you have accepted the creative brief, your influencer will begin generating content on your behalf.
8. Launch your influencer content
Once your influencer has created your personalized content, which may include one or more sponsored pieces, it is reviewed by our staff before being published. We review the graphics and message, as well as the content, to verify that it adheres to your brand rules. Following our assessment, we distribute the information to the rest of your team.
While providing influencer marketing services, we do not post any material without first obtaining your agreement for its distribution. We urge that your team analyze the material and offer comments as quickly as possible, particularly if the content is focused on seasonal events, limited-time promotions or holidays.
Once you have given your consent, we grant your influencer permission to post the content.
9. Monitor your campaign’s performance
In our role as a data-driven, performance-based influencer marketing business, we recognize the significance of data. So we give your brand and a professional outreach expert with the tools necessary to monitor the effectiveness of your influencer marketing campaign.
In order to do this, your personal outreach professional sets up Google Analytics in order to measure conversions, custom goal completions, and traffic from influencer recommendations. In addition, we provide a unique tracking code for each of your sponsored articles, which enables your team to identify which users came via influencer marketing and which did not.
10. Report your results
As we all know, digital marketing and influencer marketing are relatively new investments for many businesses, and we understand why. With the help of VentCube and your dedicated outreach professional, it becomes much easier to understand how your influencer marketing campaign has benefitted your company's operations.
When you use VentCube, you can get simple, easy-to-understand information on the progress of your campaign at any moment. In addition, your outreach expert meets with your team on a regular basis to go over the outcomes of your campaign and to answer any concerns you may have about it.
