Data-Driven Influencer marketing Service Company in Delaware

In the influencer marketing industry, VentCube is a prominent company that develops personalized, data-driven plans to help you expand your company, brand recognition, and income. With our influencer marketing services in Delaware, which are 200 digital marketing professionals, we can help your organization reach its most important objectives.

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Our Clients Get Results
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+664%
Increase in organic traffic
+300%
Increase in online leads
Roni Deluz - Naturopathic Doctor“Highly Recommend Agency”
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I recommend VentCube for any digital marketing. The team is very knowledgeable and always has a lot of creative ideas on how to get the most out of your campaign. They are also great to work with, they are kind, attentive, and willing to go above and beyond on any task you give them.
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+480%
Increase in organic traffic
+250%
Increase in online leads
Greg Herring - Chief Executive Officer“They helped me with my SEO strategy”
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I always find myself reaching out to VentCube when I need assistance with my digital marketing campaign. As the head of their digital team, they are experts in their field and I trust them implicitly. They helped me with my SEO strategy and came up with a unique plan that really paid off!
But don't just take our word for it
Is VentCube the best Digital Marketing Service Prodider? Let’s ask our users and tech experts.
Adam B
Adam B

@AdambOfficial

VentCube offers a reliable web design service with excellent customer service. It's easy to connect with support by chat and their staff is both friendly and helpful.
Peter R
Peter R

@Peterr59

I would highly recommend Ventcube Internet Marketing. They are great to work with. The traffic to our website has increased thanks to their SEO program.
Mohan Lal D
Mohan Lal D

@MohanLalD02

We at Kee Service were very impressed with the all aspects of our new website. We would highly reccomend VentCube to anyone looking to build a new website.
John Coakley
John Coakley

CCM Construction

Within six months, VentCube’s SEO work catapulted our ‘TP’ product line into top page rankings. As a result, our business has reaped the rewards of the work VentCube provided and will continue providing on our future SEO needs.
William Miller
William Miller

- D.M.D. Dentist

It has been a pleasure working with VentCube. I appreciate your dedication to the projects that you and your team are on. It is nice from the customers stand point to be able to get in touch with you and your team and you guys always made yourselves available.
Mike Rigdon
Mike Rigdon

Universal Automation

This was the first time I developed a web site so I couldn’t have asked for a better or easier group to work with. The entire process from sales through development and launch was timely and extremely efficient. A fantastic experience all around!
Tom Focht

Awesome, Awesome company!!! VentCube has been helping us for years. They created our website and have continually updated it and adjusted to our growing and changing company. They have increased our online presence in every area we take on. Recently we had some of our listings hacked. Found it on Saturday and everyone started working on it asap and by Monday morning it was all fixed in time for the workday. You can rest comfortably when Thrive is looking after you. Thanks VentCUbe team for everything you do for us.

Tom Focht

All Pro Door LTD

Michael Arden

VentCube implemented some design aspects into our website, which I had wanted to try since the business was started. VentCube provided a team of relevant experts who worked with the email postcards that we send out, scheduling and design aspects for individual pages. During the development process, VentCube sent me working models, listened to my critiques, and made appropriate changes, explaining why certain elements were built as they were. VentCUbe has also helped me manage our pay-per-click advertising as well as handling our SEO.

Michael Arden

Elephants Remember

Turn-Key Influencer Marketing Services

Users place more faith in an influencer’s suggestion than they do in a brand, which is why influencer marketing Delaware is becoming an increasingly important investment for businesses. A great influencer may help your company increase brand recognition while also driving sales and other benefits for your company.

You’ll be able to do much more with VentCube on your side.

Our customers have achieved their most important objectives, from developing their companies to extending their teams, via the use of our unique and customized digital marketing methods. We’ve created more than $1.5 billion in sales and more than 4.6 million leads for our customers using a data-driven approach to their marketing campaigns.
Are you ready to use influencer marketing to help you grow your business? Contact us online if you’d like to speak with a knowledgeable strategist from our team!

Influencer marketing Service Company in Delaware
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Have questions about our services?

What do VentCube influencer marketing services include in Delaware?

Our influencer marketing services in Delaware, which are backed by more than 20 years of expertise and an award-winning team of digital marketing professionals, provide your organization with unique access to cutting-edge technology and talent. Find out more about the ground-breaking features of our influencer marketing packages by visiting our website.

outreach specialist

Dedicated outreach specialist

Our influencer marketing services include more than just cutting-edge technology. We also supply your firm with an outreach professional that is knowledgeable and devoted to overseeing and developing every area of your marketing campaign on your behalf. They also learn all there is to know about your company, industry, and target market throughout this process.

Transparent reporting

Transparent reporting

Transparency is ensured by our staff while using VentCube. You can view the results of your influencer marketing campaign in a digestible style that is simple to communicate with your team and corporate decision-makers via your dashboard, as well as through reports created by your dedicated outreach professional.

Audience research

Our crew ensures that VentCube is conducted in an open and transparent manner. By using your dashboard and reports provided by your dedicated outreach specialist, you can see the outcomes of your influencer marketing campaign in a digestible format that is easy to share with your team and corporate decision-makers about the campaign.

Influencer research

Influencer research

We do more than just do audience research, however. Also included is data-driven influencer research, which enables your dedicated outreach professional to identify the most appropriate influencer for your company's specific needs. From an analytical standpoint, we examine not just the reputation and history of an influencer, but also the performance of their postings in the past.

strategy

Custom strategy

We create tailored plans for your company using the machine learning and artificial intelligence capabilities of our technology, as well as the skills of our specialized outreach professionals. A strategy customized for your organization makes it feasible to accomplish your objectives while maximizing your return on investment.

Why choose VentCube for influencer marketing services?

VentCube is a trusted partner in Delaware for companies all across the globe, as shown by a client recommendation score that is 488 percent higher than the industry average. Our influencer marketing services are based on performance and statistics, and they may assist your firm in increasing its online visibility while also increasing its revenue. 

Why else make VentCube your partner?

AI technology

Advaiced AI technology

The combined strength of IBM Watson and VentCube is unrivaled in the industry. Their machine learning and artificial intelligence capabilities enable your firm to obtain data-driven suggestions and plans, as well as a competitive campaign that propels your company forward while knocking your rivals to the ground.

testimonial

Unmatched client testimonial

Clients benefit from the expertise of our team of more than 200 digital marketing professionals, who give them with an unrivaled experience. Not only do they produce results and help you reach your objectives, but they also take the time to learn about your sector and respond to your queries as they arise. As a result, we have a customer retention percentage of 91 percent.

experience

Decades of experience

VentCube delivers unrivaled knowledge to the field of influencer marketing, having worked in the industry for more than two decades. We also have a staff that includes some of the top digital marketers in the business, which allows your organization to get the most out of your campaign's performance. Aside from that, our decades of expertise have shown our capacity to meet and exceed customer expectations.

strategies

Customized strategies

In contrast to many influencer marketing organizations that use cookie-cutter methods to influencer marketing, we believe that customised tactics should be the norm. As your business partner, we put forth the effort to get to know you and your operations. In addition, we use reliable analytical techniques to take a data-driven approach to identifying and verifying influencers.

results

Unparalleled results

Specifically, in the last five years, we've earned more than $1.5 billion in income for our customers. Additionally, we assisted our customers in generating more than 4.6 million leads within the same time, helping hundreds of enterprises to expand their operations. As a partner, we can assist your organization in accomplishing the same goal.

Transparent reporting

Transparent reporting

As a data-driven influencer marketing business, we rely on quantitative evidence to support our work. VentCube, which your team has access to 24 hours a day, seven days a week, allows you to track the effectiveness of your influencer marketing campaign in real time. In addition, your personal outreach professional will examine your reports with you on a regular basis to ensure they are accurate.

8 reasons to invest in influencer marketing

Why should your company consider influencer marketing services?

These eight compelling reasons:

1. Consumers trust influencers

Consumers place more faith in the views of their friends and influencers than they do in advertisements.
When compared to paid advertising, studies have shown that word-of-mouth marketing produces double the number of sales. Additionally, 40% of individuals have bought an item online after seeing it utilized by an influencer on social media platforms such as Instagram, Twitter, Vine, or YouTube.
Influencer marketing is a potential alternative for your organization if you want to optimize your effect on your customers’ purchases. Partnering with an influencer who is well-known and trusted by your target audience may help your company generate more sales and income, which can open the door to growing your team, service region, or product line.

2. Influencer marketing generates sales, leads, and conversions

It is possible to generate new leads, convert more visitors into customers, and increase revenues every time an influencer promotes your business. This is due to the fact that an influencer’s tweet, post, video, or conversation promotes your company’s brand. That endorsement has the potential to persuade customers that your items or services satisfy their unique requirements.
In addition to assisting your firm in generating new leads, influencer marketing has other benefits. It also assists you in generating higher-quality leads.
Recently, researchers revealed that when businesses include influencer marketing into their digital strategy, more than half of the leads generated are of better quality. Your company’s conversion rate may be improved if it receives more high-quality leads.
Following the generation of leads by your influencer marketing strategy, your team may proceed to nurture those prospects. For example, maybe your campaign was focused on increasing the number of email subscribers, which would enable your firm, or a digital marketing agency, to employ email marketing for lead nurturing purposes moving forward.
An individual user may never even be considered a lead in certain cases. As proven by the fact that more than 30% of customers confess to buying a product or service after seeing an influencer recommend it, they may first become a client.

3. Consumers convert faster

Influencer marketing may also help buyers move more quickly through your purchasing funnel. The findings of another research revealed that influencer marketing assists businesses in gaining new clients two times quicker than organic search. Organic search refers to results that appear on search engines such as Google, Bing, Yahoo, and others that are not sponsored advertisements.
The fact is that your firm should continue to invest in digital marketing tactics, such as search engine optimization (SEO), that help you increase your ranking in organic search results. Using SEO, you can expand the reach of your influencer marketing strategy while also taking advantage of SEO’s ability to bring more valuable traffic to your website from search engines.

4. Influencer marketing offers an impressive ROI

Influencer marketing, like many other digital marketing tactics, provides a significant return on investment. Generally speaking, corporations get a return of $6.50 for every $1 they spend on influencer marketing. In terms of percentages, it equates to an average return on investment of 650 percent.
If your company makes a $3000 investment, for example, you may get over $20,000 in return. That’s a massive ROI and allows your company to work towards some of its most ambitious goals, like opening a new location, expanding a team, or launching a new service or product.
Influencer marketing is worth considering because of the low initial expenditure and high return on investment.

5. Influencer marketing boosts brand awareness

Marketing professionals rank brand recognition as their most critical aim, ahead of revenue and lead generation, according to a recent survey. Why? When it comes to customer behavior, brand awareness may have a significant impact on anything from their decision to sign up for your email campaign to their decision to buy your goods.
For the most part, brand recognition has a direct influence on the success of your sales and lead generating campaigns.
With influencer marketing, you can place your firm in front of your target audience while also gaining the support of someone they see as trustworthy. That structure enables customers to automatically create brand recognition while also learning about your organization in a method that is convenient for them.
For example, did you know that 70 percent of people prefer reading information about a firm rather than seeing advertisements?
Influencer marketing is a clever approach to do this, but only if it is done with the backing of a reputable influencer. For example, an influencer with a large following on social media and a blog may create a piece on how they’ve used your services or goods and then promote that article across their social media channels to increase your exposure.
If you utilize this approach, you are appealing to the preferences of the user, making it simpler for them to take action.

6. Influencer marketing increases credibility

The trustworthiness, honesty, and general credibility of your brand are endorsed by influencers when they promote your company’s products or services. This action has the potential to have a direct influence on user perceptions of your organization and services, such as whether or not you are seen as trustworthy and reputable. It might also encourage the followers of an influencer to become your newest clients as well.

Whether you’re collaborating with an influencer for one or five sponsored posts, a single mention of your brand may help you gain immediate trust with your target audience, regardless of the length of your partnership. Depending on who you want to target, the audience may consist of 15,000 Facebook followers, 100,000 Twitter followers, 25,000 LinkedIn contacts, or even more.

7. Influencer marketing improves SEO signals

However, although influencer marketing in Delaware may help you grow your social media following and engagement, it can also assist you in improving your website’s ranking in organic search. Influencer marketing may help you increase your search engine rankings for keywords and phrases that are relevant to your brand and goods.

What is the method, and why is it used?

When you search for anything on Google, Bing, Yahoo, or another search engine, there are more than 200 elements that influence your search results, one of which is the number of backlinks to the site you are searching from. When another website, such as the website of an influencer, connects to your website, this is referred to as a backlink. This backlink is used as a trust indication by the search engines.

As a consequence, search engines evaluate the amount and quality of backlinks as a ranking criteria in their search results to determine where to place users. Your company’s rating in organic search results may be improved by increasing the number of backlinks it receives from high-quality or authoritative websites.

Having a higher position correlates to a variety of advantages, including more website traffic from your target demographic. Researchers discovered that ranking on the first page, in the first position, provides the most substantial benefit, as 75 percent of visitors stay to the first page and 33 percent of all traffic flows to the first search result on the first search result page.

Influencer marketing allows you to generate high-authority connections to your website from other people’s websites.

When an influencer talks about your goods and services, it’s only natural for them to add a link to your website in their conversation. This activity not only aids in the development of backlinks for your firm, but it also gives consumers with an intuitive and natural experience.

8. Influencer marketing increases customer retention

Currently, it costs ten times as much to keep an existing client as it does to acquire a new one. Many businesses, on the other hand, suffer with customer retention, which is why they often focus their efforts on acquiring new customers. Influencer marketing, on the other hand, may help your company increase the number of customers it retains.

An study conducted recently revealed that businesses who invested in influencer marketing had a nearly 40% rise in the retention percentage of their existing customers. That is a significant sum of money for any organization, whether it is a large corporation or a small-to-medium-sized firm.

When your company has a greater customer retention rate, it has the potential to enhance revenue and expand its client base. It is possible that your digital marketing approach may result in an increase in the average customer lifetime value (LTV) of your consumers. Furthermore, you may be able to prevent your rivals from gaining additional customers (including your existing ones).

influencer marketing with data

Drive your influencer marketing with data

Are you ready to enjoy the advantages of influencer marketing without having to go through the trouble of identifying and establishing a campaign? Contact us now. Partner with VentCube, a pioneer in data-driven influencer marketing who can help you grow your business. We can design a personalized, performance-driven campaign for your firm based on our decades of expertise and proprietary technologies. 

Our Influencer Marketing promise for Delaware

Influencer marketing is a steady trend in the marketing environment, despite the fact that it is always changing. Many businesses struggle to make influencer marketing a wise, long-term investment that has a positive effect on their bottom line. As a top supplier of influencer marketing services, we are confident in our ability to assist.


With Socially Powerful, you may expect results that outperform those obtained via conventional marketing means. Working as an extension of your team, we develop custom macro and micro influencer marketing strategies and campaigns for Delaware. We offer a comprehensive range of social agency services, including social video production agency services, content distribution agency services, and community management agency services, all with a strong emphasis on obtaining a high return on investment. Apart from giving an integrated agency solution including everything from strategy and creative to execution and operations, we can also deploy one-off activations as well as long-term influencer programmes.


Consequently, if you’re seeking for influencer marketing services to help you raise brand recognition, drive app downloads, or enhance sales, you’ve come to the right place!
As an independent worldwide influencer marketing firm, we deliver unbiased influencer recommendations that are based on facts and expertise, rather than on personal opinion. You may rely on our social scientists to develop a plan that is tailored to your brand, target audience, and goals, among other things.

Influencer Marketing promise
Questions? We have answers.

While there is no one criteria that indicates whether or not a person qualifies as an influencer, people with as little as 20,000 followers may begin to exert influence in their respective fields. According to the Advertising Standards Agency in the United Kingdom, someone who has 30,000 or more followers qualifies as a celebrity. From nation to country and sector to industry, the number of followers necessary to be positioned as an influencer might vary significantly. Lastly, it's important to note that influencers for consumer products often have a far higher number of followers than influencers for B2B firms.

Influencer marketing may be evaluated in a number of methods, each with its own set of metrics. Monitoring impressions, analyzing engagement, monitoring traffic before and after an influencer campaign starts, tracking affiliate links, and estimating money produced especially as a result of the influencer's participation are among the most successful methods. Influencer marketing may be measured using a variety of monitoring tools, including Google Analytics and Facebook pixels, among others.

As with many other professions, being an influencer takes effort and devotion on your part. In contrast to several other occupations, there is no need for an advanced degree. What is necessary is the capacity to identify and thoroughly comprehend a specialty that is relevant to a big number of people. This is something that can be learned. Following the process of becoming an expert in a certain topic, you should optimize your social media accounts by developing and uploading relevant material, as well as connecting with your audience on a regular basis. A person's chances of becoming an influencer increase with the amount of knowledge they have about a topic and their willingness to share that knowledge with an interested audience.As with many other professions, being an influencer takes effort and devotion on your part. In contrast to several other occupations, there is no need for an advanced degree. What is necessary is the capacity to identify and thoroughly comprehend a specialty that is relevant to a big number of people. This is something that can be learned. Following the process of becoming an expert in a certain topic, you should optimize your social media accounts by developing and uploading relevant material, as well as connecting with your audience on a regular basis. A person's chances of becoming an influencer increase with the amount of knowledge they have about a topic and their willingness to share that knowledge with an interested audience.

Influencer marketing is the practice of enlisting the help of high-profile personalities in your field to promote your company's products and services online. Its goal is to establish connections with clients in order to assist them become loyal. In addition, because of the need for a platform and content, influencer marketing works in conjunction with social media and content marketing.
Considering that the average person spends nearly 30 percent of their Internet time on social media platforms such as Facebook, Instagram, and YouTube, platforms such as these make it simple for consumers to share not only their opinions about brands and products, but also to solicit the opinions of others about those brands and products.
In order to make a buying choice, about 75% of individuals turn to social media for assistance.
The use of social networks, as well as websites and blogs, to affect the views and purchasing choices of your target audience is possible when you use influencer marketing strategies in your business model. How? By establishing relationships with key influencers in your sector and encouraging them to promote your goods or services to their respective audiences.

Curious about how our influencer marketing services work?

Here is a preview of our one-of-a-kind process:

1. Learn your business

As part of our dedication to providing tailored strategy, we begin by getting to know your company. Our staff is interested in learning about your company's objectives, products, and industry. Our understanding of your audience allows us to develop a customized plan that targets your audience and produces outstanding results.
We, on the other hand, go a step beyond. In addition, your dedicated outreach professional uses VentCube and other technologies to do an in-depth examination of your competition. The results of their study are documented in a competition intelligence report, which they then deliver to your team in order to back their strategic suggestions.

2. Research your target audience

Our team may proceed to the following phase of investigating your target audience after they have gained a grasp of your company, competitors, and objectives. Your dedicated outreach expert can uncover your ideal shopper's preferred social media sites and influencers based on the information you already have about your target audience.
Our investigation extends beyond platforms and influential individuals. Our team also conducts an in-depth analysis of the demands and pain points of your target audience when it comes to goods or services in your business. As a result of this information, we can build an influencer plan that will appeal to and resonate with your target demographic.

3. Develop your influencer strategy

Following that, your dedicated outreach professional develops a specific, performance-driven influencer plan for your company. Based on our findings and the computing power of IBM Watson, we can create a campaign that takes into account the search behaviors of your target audience as well as their preferences for influencers.
When your outreach expert has finished developing your plan, they will share it with the rest of your team for approval. You are welcome to raise questions and to make comments, which will be taken into consideration. We will proceed to the next stage in beginning your influencer marketing campaign after you have approved the strategy.

4. Identify your market's influencers

Following that, your dedicated outreach professional develops a specific, performance-driven influencer plan for your company. Based on our findings and the computing power of IBM Watson, we can create a campaign that takes into account the search behaviors of your target audience as well as their preferences for influencers.
When your outreach expert has finished developing your plan, they will share it with the rest of your team for approval. You are welcome to raise questions and to make comments, which will be taken into consideration. We will proceed to the next stage in beginning your influencer marketing campaign after you have approved the strategy.

5. Choose your influencer

Following our in-depth evaluation of influencers, your personal outreach professional prepares an influencer matching report that is tailored to your specific needs. This report includes an overview of possible influencers with whom to collaborate, as well as an assessment of their performance over the last year.
While your specialized outreach professional will most likely provide recommendations on which influencers to target, the final choice is ultimately yours to make. Regardless of the influencer your company chooses, you can be certain that they will have the relevant expertise you want as a result of our extensive and data-driven research.

6. Secure your influencer

Following the selection of your influencer, your dedicated outreach professional contacts them. If the influencer expresses an interest in promoting your company and product on the internet, our staff will begin the process of arranging for their participation. We will handle all of the legal parts of the campaign, including the negotiation of contracts, for your convenience.
After your influencer agrees to participate, your dedicated outreach professional notifies the rest of your team. While it is just a brief report, it is important in keeping your organization informed about the status of your influencer marketing strategy. As an added bonus, it adheres to our practice of open communication with our clients.

7. Create your creative brief

The development of a creative brief in collaboration with your influencer is the next step in commencing your influencer marketing campaign. An outline of the material your influencer will develop is provided in this brief, which also includes specifics on the main themes that will be included in that content.
The creative brief acts as a model for the material created by your team. While your dedicated outreach professional ensures that the communications adhere to your brand requirements and are aligned with your digital marketing objectives, you are encouraged to give comments and recommendations to improve the messages. As soon as you have accepted the creative brief, your influencer will begin generating content on your behalf.

8. Launch your influencer content

Once your influencer has created your personalized content, which may include one or more sponsored pieces, it is reviewed by our staff before being published. We review the graphics and message, as well as the content, to verify that it adheres to your brand rules. Following our assessment, we distribute the information to the rest of your team.
While providing influencer marketing services, we do not post any material without first obtaining your agreement for its distribution. We urge that your team analyze the material and offer comments as quickly as possible, particularly if the content is focused on seasonal events, limited-time promotions or holidays.
Once you have given your consent, we grant your influencer permission to post the content.

9. Monitor your campaign's performance

In our role as a data-driven, performance-based influencer marketing business, we recognize the significance of data. So we give your brand and a professional outreach expert with the tools necessary to monitor the effectiveness of your influencer marketing campaign.
In order to do this, your personal outreach professional sets up Google Analytics in order to measure conversions, custom goal completions, and traffic from influencer recommendations. In addition, we provide a unique tracking code for each of your sponsored articles, which enables your team to identify which users came via influencer marketing and which did not.

10. Report your results

We understand the importance of data in our job as a data-driven, performance-based influencer marketing company, and we use it to our advantage. Because of this, we provide your company and a professional outreach specialist with the tools they need to track and analyze the performance of your influencer marketing campaign.
If your personal outreach expert wants to track conversions, custom goal completions, and traffic from influencer referrals, he or she will set up Google Analytics in order to do so. A unique tracking number is also provided for each of your sponsored posts, allowing your team to distinguish between users who came via influencer marketing and those who did not.

In the right hands, the advantages of influencer marketing may be multiplied by orders of magnitude. It is possible to summarize the major advantages of influencer marketing in the following ways: increased reach, the opportunity to contextualize your brand, improved trust or credibility, and higher conversion rates from leads to sales leads.
Influencer marketing enables firms to communicate directly with their present and prospective customers. Brands may have a say in the message, the scheduling, and the sort of content that is created. In this way, businesses can specifically target and build a community from the precise population they seek.
Influencer marketing greatly expands the reach of a company's products or services. As a result of social media, consumers are introduced to the brand, its narrative, and the goods or services it provides. It is common for an influencer to have audience members who are on the fence regarding a product or service, and an endorsement from the influencer will push the lead to become a client. Brands can also reach out to prospective consumers with relative simplicity.
These days, customers want authenticity from businesses, and influencer marketing is an excellent tool for achieving this goal. Influencers already have a trusted connection with their followers, and by collaborating with them, marketers can take advantage of this trusting relationship. As a consequence of the partnership, these followers see the influencer as a reputable authority in their industry, and this perception is extended to the brand as a result of the collaboration.
We are worldwide leaders in influencer marketing, and we employ data-driven outcomes to identify the most effective influencers and techniques to implement for your company.

When selecting an agency with whom to collaborate, it is important to be able to comprehend their motivations. Working with an agency that has deep relationships to certain influencers will not provide an impartial and personalized approach since the agency will be in a conflict of interest and may not be working for the genuine benefit of the brand due of the agency's conflict of interest.
The influencer suggestions we give are unbiased and based on data and experience. We are an independent influencer marketing company in Delaware. Our team of social scientists will develop a plan for your brand that is particularly targeted to your audience, goals, and voice, all of which will be carefully considered.
We ask our customers three fundamental questions: what are you attempting to accomplish? Who exactly are you attempting to reach? What are the campaign's goals and objectives?
We reverse engineer from the agreed-upon conclusion in order to make educated judgments about which influencers, creatives, and platforms would best engage the target audience, establish enduring interactions, and have a positive effect on your company's overall performance.