Ecommerce Social Media Advertising in Delaware
Was it ever brought to your attention that an astounding 74 percent of individuals utilize social media to make purchasing decisions? That implies that the social media advertisements you run for your ecommerce company may have a direct influence on your sales and earnings. Learn how ecommerce social advertising services in Delaware from VentCube – a Facebook Marketing Partner — may help you expand your ecommerce business by continuing reading this article!
- D.M.D. Dentist
Awesome, Awesome company!!! VentCube has been helping us for years. They created our website and have continually updated it and adjusted to our growing and changing company. They have increased our online presence in every area we take on. Recently we had some of our listings hacked. Found it on Saturday and everyone started working on it asap and by Monday morning it was all fixed in time for the workday. You can rest comfortably when Thrive is looking after you. Thanks VentCUbe team for everything you do for us.
All Pro Door LTD
VentCube implemented some design aspects into our website, which I had wanted to try since the business was started. VentCube provided a team of relevant experts who worked with the email postcards that we send out, scheduling and design aspects for individual pages. During the development process, VentCube sent me working models, listened to my critiques, and made appropriate changes, explaining why certain elements were built as they were. VentCUbe has also helped me manage our pay-per-click advertising as well as handling our SEO.
How Our eCommerce Social Media Advertising Delaware Differs
It is not left to chance or guesswork when it comes to our eCommerce SMM efforts. We research your industry, rivals, and geographic region in order to identify patterns that will guide your campaign.
Paid social media advertising for eCommerce firms becomes increasingly difficult to manage with each passing year as millions of businesses compete to reach their target audiences, driving up the cost of advertising on Facebook, Instagram, and other social media networks.
It is at the heart of what we do to use paid social media advertising to achieve a certain goal. We think that you should only spend for Paid Social activities that result in a conversion of your target audience. In order to do this, we developed a Paid Social strategy that targets qualified audiences and nurtures them through the various phases of the funnel, enabling us to grow an audience that is ready to take action.
If you are looking for an eCommerce Marketing Company in Delaware, look no further than us! Ventcube provides an eCommerce Marketing Service in Delaware to help you reach your goals. Get a free quote or contact us today.
eCommerce Social Media Marketing Advertising Services Delaware
Facebook Advertising Services
With social media ad management services for Facebook, the world's largest social media network, you may reach a global audience of more than one billion people. Promote your business on Facebook.
Instagram Advertising Services
Create brand exposure and engagement with a competitive ad campaign for Instagram that encourages consumers to connect with your brand and purchase your items in order to increase sales. Advertise on Instagram
Twitter Advertising Services
With Twitter social media advertising services, you can reach out to present and future customers in a short amount of time. Make your company the one that customers want to do business with. Promote your business on Twitter.
LinkedIn Advertising Services
Promote your business on the most effective social media network for lead creation. Target and grab quality leads by creating advertisements that are both captivating and targeted for your target demographic. Promote your business on LinkedIn.
YouTube Advertising Services
With social media ad management services for YouTube, you may reach more than one-third of the world's population. Create text- and video-based advertisements that will generate leads and revenue for your company. YouTube is a great place to advertise.
Pinterest Advertising Services
Increase brand exposure and sales by engaging with a particular and highly targeted audience on Pinterest with a managed social media strategy that is tailored to your company's unique needs. Promote your business on Pinterest.
Ecommerce Social Media Advertising
With social media marketing, you can drive more attention to your ecommerce business and increase your online sales. Make Your Ecommerce Store More Visible
Enterprise Social Media Advertising
Increase business revenue by using social advertising (for ad spending more than $10,000 every month)! Promote Your Company's Products and Services
D2C Social Media Advertising
Attract, engage, and sell with social media ads, custom-designed for your direct to consumer business!
What is social media advertising Delaware for ecommerce — and is it worth it?
Paid advertisements on social media sites such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and others are used to promote ecommerce products.
In order to increase your reach on social media platforms, paid social advertising should be used in conjunction with your organic social media strategy. Customers are finding it more difficult than ever to contact them organically in their social feeds as a result of algorithm modifications on sites such as Facebook. In order to increase online sales, it is critical for businesses, particularly ecommerce businesses, to explore advertising on social media platforms.
7 Ways Our Social Media Ad Management Services Help Your Business
It is our social media ad management services that go above and beyond the simple administration of your campaigns on social media platforms. We take things a step further. Our team assists yours in achieving its objectives, which range from increasing likes to increasing sales, while also optimizing your ad expenditure to maximize your return on investment (ROI).
Using our social media advertising services, your firm will be able to profit from the following seven advantages:
- Reach the audience that matters most to your business
- Remarket to site visitors, email subscribers, and more
- Use artificial intelligence and machine learning for data-backed targeting and messaging
- Build cost-effective, results-driven campaigns that achieve your advertising goals
- Optimize your ad spend to maximize your return on investment (ROI) and results
- Generate brand awareness with the most valuable users in your target market
- Create customer loyalty for repeat sales, word-of-mouth recommendations, more
Empower your business with social media ad services built for performance and achieving your goals.
How to use social media advertising Delaware for ecommerce
There is a lot that goes into developing successful social media advertisements, but we have narrowed it down to a few key considerations.
The following are the steps you should take to begin promoting your ecommerce company on social media:
1. Establish your campaign goals
Do you wish to increase your company’s brand awareness? How can you increase the amount of visitors to your website? Do you want to increase your sales?
Setting defined objectives for your social media advertising initiatives can assist you in achieving the greatest possible outcomes.
Are you unsure of how to develop wise social media objectives? Our professionals at VentCube can assist you!
Please get in touch with us online or by phone at 888-256-9448 if you have any questions.
2. Choose your social platforms
Following that, you’ll need to decide which social media sites you’ll be using for your advertising campaigns. Depending on your objectives and target demographic, you may decide to promote on a single or a number of platforms.
3. Develop your ad text and creative
You’ll also want to think about the design of your advertisement. Regardless of whether you utilize picture, video, or plain text advertisements, you want your social ads to stand out in consumers’ feeds and compel them to click on your link.
You’re not a design expert? Don’t be concerned.
VentCube can assist you in developing engaging advertisements that promote interaction and support your company objectives.
4. Create custom landing pages
Following that, you’ll need to create customized landing pages that consumers will “land” on after clicking on your advertisements.
Make certain that your landing page corresponds to your ad wording. When running a campaign to market automotive parts that you sell, you should connect the ad to a landing page that has information about your car component offers.
It is important for landing pages to feature a clear call to action (CTA) so that visitors are constantly aware of what action they should do next.
More information may be found in our landing page design best practices guide.
5. Set up ad targeting
Custom targeting is used in successful ecommerce social media advertisements to reach the most qualified audience possible.
In accordance with your campaign and objectives, you may select to target social media users on the basis of the following criteria:
- Custom audiences or existing customer lists
- Keyword, interest, and user intent
- School, profession, and workplace
- Company size, industry, and job title
- And more
VentCube can assist you with identifying and setting up ad targeting solutions that will create the greatest results for your company. Contact us now to learn more.
6. Launch your ads and monitor results
It’s finally time to put your advertisements on the air!
Just keep in mind that you’ll need to monitor and assess campaign outcomes on a regular basis. The data you collect will help you to make data-driven modifications to your campaigns, resulting in more visibility, leads, and conversions for your business.
Our customers get monthly social media statistics as well as optimization advice from VentCube. Clients also get access to MarketingCloudFX, a proprietary return on investment (ROI) monitoring software that makes it simpler than ever to measure the effect of social media on your bottom line. MarketingCloudFX is available only to MarketingCloud clients.
If you want to learn more or need assistance reviewing and enhancing your social advertising campaigns, please contact us at 888-256-9448.
7. Partner with an ecommerce advertising agency
If any of the processes outlined above seem too difficult, we recommend partnering with ecommerce advertising professionals, such as our team at VentCube.
Using the services of an expert ecommerce social media advertising firm, you can be guided through every stage of creating advertisements that generate results for your company.
Would you want to learn more about forming a collaboration with the VentCube group? Get in touch with us now to chat with one of our strategists. We look forward to hearing from you!
What do ecommerce social media advertising services include?
We’ve tailored our ecommerce social media advertising services to meet the needs of small and midsized online shop owners in particular.
As a result, we provide the following services:
Social media ad management
With VentCube’s ecommerce social media advertising, you’ll have access to a professional account manager from the start. Additionally, you will get assistance from members of the social team who are knowledgeable with each social network.
Clients of VentCube also have access to MarketingCloudFX, a proprietary ROI tracking platform powered by IBM Watson that is available to them.
With the help of a personal account manager and sophisticated reporting, you can make data-driven choices that will catapult your campaigns to greater heights.
Social ad account audit
We’ll begin by doing an assessment of your social media advertising account.
Our experts will examine your present social media strategy, as well as the advertisements of your rivals, in order to determine how to place your advertising to get the greatest results.
Social media advertising strategy and consultation
Following an assessment of your present social ad account, we’ll give suggestions for your campaign structure and the amount of ads you should run in order to reach your objectives.
We’ll also assist you in determining the most appropriate audience targeting and budgeting alternatives for your ecommerce company.
Our social media strategists have over 25 years of combined expertise and understand what it takes to achieve results for ecommerce businesses. Instead just taking our word for it, hear from 785 satisfied customers.
Social advertising creative development
Next, we’ll help you develop stunning ad creative that’s sure to attract attention.
Our creative development process includes:
- Ad creative
Initial ad creative comes with two rounds of revisions, so you can give feedback before the ads go live.
Social media ad targeting
One significant advantage of social media advertising is the ability to target specific audiences. Your ecommerce shop may employ smart targeting to reach the people who are most important to you.
Among our ad targeting possibilities are the following:
- Custom audiences using social pixels or customer list targeting
- Keyword, interest, and user intent targeting
- School, profession, and workplace targeting
- Company size, industry, and job title targeting
- Device targeting
- Demographic targeting
Custom targeting saves your business money by zeroing in on the prospects most likely to convert.
Ongoing management and optimization
Ongoing ad management and optimization are included in all VentCube social advertising solutions for ecommerce businesses.
Social advertising is not a technique that can be implemented and then forgotten about. We’ll keep an eye on the ad’s performance and outcomes on a regular basis.
Then, with the use of ad data, we’ll adjust your campaigns to achieve even greater success.
Our ecommerce social ad services feature reporting on a monthly, quarterly, and yearly basis for your convenience. Additionally, you’ll get access to a reporting dashboard that will allow you to effortlessly track ad performance.
It is possible to see precisely where your money is being spent, what is performing effectively for your campaigns, and what areas of improvement we can utilize to optimize your advertisements by looking at social ad data.
Social ad integrations for ecommerce
If your ecommerce store is built on one of the platforms listed below, we can provide integration services to make advertising on social media as smooth as possible.
- CDK Global
Take a look at the table below to learn more about our ecommerce and social media integration options.
A complete solution to social media ad management
The management of your social media advertising efforts, whether on LinkedIn or on Facebook, is taken care of by VentCube, so your company can focus on other things. When it comes to social media ad management, our team of professional social media experts and graphic designers takes care of everything.
As part of our social media ad management services, your company will gain the following benefits:
- Dedicated social media advertising account manager
- Quick response times (within 48 business hours) from your dedicated team
- Fast setup of ad accounts on social media platforms
- Custom ad strategy for each of your chosen platforms
- Unique ad campaigns and ads, including for remarketing
- Advanced demographic targeting, including interest and user intent
- Monthly or weekly consultation with your dedicated account manager
- Monthly or weekly campaign reporting and analysis
If your firm has never advertised on social media before, our social media advertising services also involve the placement of network monitoring pixels, such as the Facebook Pixel, on your website to track the effectiveness of your campaigns. As a result, your ad campaign will be able to employ retargeting to convert errant consumers.
Who uses social media advertising services?
You may benefit from social media advertising services whether your firm sells to consumers, businesses, or on the internet (ecommerce). Social media accounts for 30 percent of all internet time spent by Americans.
It is a sensible option to reach out to individuals where they spend the majority of their time.
VentCube will combine a variety of social media advertising services to build a campaign that is specifically customized to your company’s needs and objectives.
Social media advertising services may be used to achieve a variety of objectives, including driving conversions, increasing brand exposure, and increasing interaction with your target audience. We can work with you to determine the best method for your company.
The plan will contain relevant material that is up to date with current marketing trends, and it will always take into account the distinctive characteristics of your company that set you apart from your competition, among other things.
Explore Our service plans
Our Working Process
What Type of Results Can I Expect?
Website traffic and conversions are the two most important performance metrics that we track. It is our responsibility to determine how much traffic your website receives and how many of those visitors really convert into the desired outcome.
How Much Traffic Can I Expect?
The quantity of traffic received will fluctuate from month to month. It is dependent on 1) how successful we make your campaign and 2) how much money you have to spend on advertising. The more petrol we have in the tank, the more results we will be able to provide for you in the future.
Which platform should I choose for social media ad management?
While there are several social media advertising platforms available on the Internet that provide paid advertising alternatives, it is critical to choose the platform that will enable you to reach a relevant audience with your paid advertising.
When it comes to your marketing, you should think about some of the biggest names in the industry. These networks include the following:
Which is better: organic or paid social media marketing? Check Out What the Experts Have to Say
It is possible for our strategists, as well as social media professionals, to assist your company in selecting the most appropriate platforms for your social media ad management services. A greater return and improved outcomes may be obtained by assisting your firm in concentrating on the most beneficial networks for your company.
Learn more about the various platforms and their benefits in the sections below:
Social Advertising Platforms
Facebook is now the most popular social media advertising platform, and it will most likely continue to be so in the future. As of June 2018, there are 1.47 billion daily active users on Facebook.
Facebook is usually regarded as the market leader in terms of social media advertising trends, and for good reason. Facebook advertising is effective for almost every kind of company and is an excellent place to begin experimenting with social advertising. Facebook allows social media advertising organizations and enterprises to target audiences depending on the campaign goals via the use of social media advertising. A few examples include efforts to increase awareness, engagement, traffic, conversions, shop visits, and a variety of other outcomes, among others.
Users may presently publish advertisements on Facebook using the following formats: picture, video, carousel, slideshow, and Facebook Instant Experiences:
- Carousel is a feature that allows users to show up to 10 images or videos and links within one advertisement. This allows advertisers to direct people to multiple places on their website with one creative.
- Slideshow is a feature that allows users to create video advertisements from still images.
- Instant Experiences is a tool that advertisers can use to create immersive advertisements using photo, video, text, carousels, product feeds, and more, all in one streamlined page. This page lives in the Facebook app, making it a very fast and seamless experience for the user. Each one of these tools offers benefits depending on the goal of the advertising campaign and what content is available to the advertiser.
On top of the many advertising formats available, Facebook provides targeting capabilities that enable marketers to target certain demographics, interests, and activity patterns. Facebook may also target users depending on where they purchase, travel, and a variety of other factors.
Because Instagram is owned by Facebook, the advertising methods of the two companies are quite similar. Instagram began offering advertising in 2015, and the platform has witnessed significant growth since then. In fact, when comparing July 2017 to December 2017, the quantity of Instagram advertisements climbed by 28%.
An Instagram advertising campaign's visuals are one of the most, if not the most, crucial elements of its overall creative strategy. Your Instagram campaign will suffer no matter how good your goods and customer service are; if your pictures are subpar, your audience will not engage with your brand.
The same formats as Facebook advertising are available on Instagram, including picture, video, carousel, slideshow, and Instant Experiences. Moreover, Instagram enables users to organize campaigns in accordance with the campaign aim, which may be anything from website clicks to conversions to app installations to interactions to video views to brand exposure. Marketers on Instagram may target their advertising in the same manner that Facebook advertisers can.
They also have their own analytics platform for Instagram, which they use exclusively.
There are approximately 330 million Twitter users that are active on a monthly basis, tweeting and reading through their news feeds. Paid adverts on Twitter are available in a variety of formats to target these individuals. Twitter advertisers have the opportunity to choose the business aim they want to accomplish, such as boosting traffic, engagement, awareness, video views, followers, app installations, or app re-engagements. Twitter marketers may also choose from a variety of targeting options.
Twitter, like Facebook, allows advertisers to target their sponsored adverts based on a variety of factors such as location, gender, languages, device, platform, and carrier.
Twitter differs from the majority of other social media sites in two important ways. Twitter allows you to target users based on their Pinterest searches using keywords, which you can do using the service. Twitter also contains a feature that allows users to target individuals who are similar to those who follow certain accounts.
For example, if you want to target individuals who are similar to the people who follow your rivals on Twitter, you may add the Twitter accounts of your competitors in the target audience list. It is critical to understand that you are not attempting to reach the individual followers of these accounts. You are attempting to attract people who are similar to those that follow you.
As of September 2017, there were more than 200 million monthly active Pinterest users on the platform. Pinterest advertising provides campaigns that are centered on a certain advertising goal.
Pinterest advertising aims include raising awareness, increasing interaction, driving traffic, encouraging app downloads, and raising video exposure. Additionally, Pinterest provides a number of various options for customizing audience targeting.
A advertiser's audience may be targeted depending on their interests and keywords. With interest targeting, Pins will appear in users' home and category feeds depending on their previous interests as well as the subject of the category in which they are targeted. Each interest category has extra segments, which advertisers may choose from when creating their ads. When using keywords to target a user, marketers might use phrases and words that are similar to what the consumer is looking for. Pins are included in a user's search results as a consequence of this targeting. If you want to target consumers in both areas, it's great practice to include both keywords and interests in a marketing effort.
Aside from that, Pinterest provides bespoke engagement or email list targeting, as well as certain demographic statistics. The availability of demographic information, such as location targeting, is less extensive than on other platforms.
LinkedIn offers advertisers three different ad products depending on the goals of a campaign:
- Sponsored Content
- Sponsored InMail
- Text Ads
Sponsored Material is content that is shown in the LinkedIn feed. Sponsored InMail is a service that offers material to LinkedIn members in the form of an email to their inbox. On a PC, text advertisements are presented in various spots across the LinkedIn feed.
When it comes to employee and company-specific targeting, LinkedIn's targeting capabilities are extremely impressive. Industry, position, seniority, and firm size are just a few of the criteria that LinkedIn uses to help companies narrow down their target audience, which also includes age and geography data.
As an example, consider a heating and cooling firm. Their advertising plan for their HVAC firm may include the usage of LinkedIn to seek top personnel in the local region. Advertising on LinkedIn might also assist them in marketing themselves to prospective corporate or commercial clients, according to the company.
With over 1.3 billion users, YouTube has evolved into much more than just a place to view videos; it is now the world's second most frequented search engine, behind only Google in terms of traffic.
The usage of YouTube advertising is recommended by social media advertising agencies for businesses with short video adverts ranging from 6 to 15 seconds in length that may be utilized in TruView in-stream advertisements. Users are shown these commercials before they are allowed to see the intended video. A social media advertising firm may also promote YouTube advertising for businesses that have lengthier video adverts that would show in search results, known as TruView discover ads, which are displayed in search results.
If a company possesses either of these assets to utilize in YouTube advertisements, it may target individuals based on their demographics, interests, and keywords in the advertisements.
Snapchat has 187 million daily active users, with the majority (71 percent) being under the age of 34. Using Snapchat to reach a younger audience (those under the age of 34) is a wonderful use of your social media money.
Snap Adverts, Filters, and Lenses are the three types of ads that may be created on Snapchat. When a user is scrolling through their friends' Stories, Snap adverts will show. Filters are sponsored visuals that users might discover when swiping through alternatives to choose an overlay for their own picture or video, or while searching for filters on the internet. These are often used for events that take place at a specified location. Lenses may be used to overlay a picture or video as well, but they can also be intended to effect or modify the image and video of the person using the lens.
How Many Conversions Can I Expect?
In addition, the number of conversions will vary. We will be able to monitor the number of conversions generated by our advertisements. This will enable us to leverage the performance data from our advertising efforts to make modest adjustments to our advertising initiatives. As a result of this, we anticipate that your conversion rate will continue to improve over time.
It is crucial to remember, however, that there are external elements that influence conversions that we have no control over, and we must take this into consideration. This comprises the pricing, the product quality, the website destination, and the market in which you are fighting with your competitors.
How Much Money Do I Need For Facebook & Instagram Ads?
Our sponsored advertisements are comprised of a number of different criteria. In general, we like to develop a full-funnel plan that includes landing pages, creative assets, and campaign management services. For our local clientele, we begin with a monthly fee of $2,500. We demand a minimum of $5,000 per month in Facebook ad spend for our national accounts, with the possibility of increasing the amount if performance improve.
Who Will Be Working On My Account?
You will be allocated a dedicated social media manager to help you with your marketing efforts. This individual has received training in social media marketing and is likely to have previous experience working with customers in a similar sector to yours. This individual will serve as your primary point of contact. Aside from that, each social media manager reports to a Director, who examines all deliverables before they are sent to the client. This is done to guarantee that you obtain high-quality service and that difficult problems are resolved.
Should I use a social media advertising agency?
Hiring someone to manage your social media advertising campaign in-house might be one of the most expensive expenditures involved with social media advertising services for your company.
This implies that you'll have to hire another employee and pay them for their social media advertising services on top of everything else. Copywriting, graphic design, video production, campaign and content optimization, monitoring, and reporting are all necessary components of effective social media advertising.
Because of the continuously changing nature of social media, professionals working in the area must keep up to speed with the newest technologies, trends, and changes in advertising policy. Social media advertising businesses are devoted to keeping on top of social trends and regulations that will lead to the creation of effective advertising campaigns.
Whether or not you should designate a member of your present staff as your social media advertising expert will depend on your budget, whether or not you have the means to teach them the ropes, and how quickly you want to see a return on your investment.
In the event that you're seeking for someone who can jump in and assist your company in developing a superb social media advertising plan straight away, working with an agency is your finest option.
They know what they're doing and will most likely be able to provide you with the outcomes you need as a consequence of their skill and understanding. You will also save the hassle of having to recruit someone for your team.
It's critical that a social media advertising firm provides a variety of price packages that may be customized to meet your specific requirements. We offer a choice of alternatives, proven results, and social media advertising professionals that can help you select the best plan for your budget.
Check with your social media advertising firm to see whether they will give extensive reporting and communication regarding campaign outcomes before committing to their services. VentCube will give full social media advertising statistics and performance updates to allow you to evaluate the effectiveness of your social media advertising campaign and make adjustments as needed.
The reporting choices available from VentCube include monthly and weekly, depending on your social media advertising requirements. When you use our social media ad management services, you'll be able to see precisely what is occurring with your ads at all times.
When hiring a social media advertising company, make sure they are able to provide you with metrics such as how many people saw your campaign, what actions they took as a result of seeing the advertisement, and how they plan to use targeting to ensure that those most likely to act are the ones who see the campaign!
How Will You Learn My Business?
A questionnaire will be sent to you so that we can learn more about your company. Following completion of the questionnaire, we will arrange a kickoff call with you to go over the results and answer any more questions you may have regarding your company. Following the kickoff call, we will do more research and design a plan that is tailored to your company's needs.
How Will You Content That Fit My Business?
No, you are under no obligation to furnish us with material. However, if you have material, we would be delighted to include it.
Your paid search manager may create customized adverts that are tailored to your company's image. The resources we have available include stock images, easy design tools, and news sources that are relevant to our work. We can utilize this information to create adverts that will engage your target audience.a
Do I Have To Provide Your With Content For My Ads?
No, you are under no obligation to furnish us with material. However, if you have material, we would be delighted to include it.
Your digital marketing professional may create original material that is tailored to your company's needs. The resources we have available include stock images, easy design tools, and news sources that are relevant to our work. We can utilize this information to create content that will interest your target audience.