Brand Identity Design
I did this brand identity design project for the jewelry company Jewlity. The company wanted to create a logo, business card, and letterhead that was unique and instantly recognizable. The idea was to create a symbol that would be instantly recognizable and easily used in any design.
The challenge
Jewlity needed a new logo that was modern, simple, and unique. There was limited space on their logo, so the logo had to be simple yet be able to be enlarged for printing purposes.
Approach
To help them achieve this goal, I first created a mood board with several design ideas to choose from. I then created several sketches based on the ideas on the mood board. I took inspiration from the jewelry industry and the art of gemstone cutting.
Jewlity Brand Identity Redesign Impact Summary
82% Increase in Brand Recognition
The newly designed brand identity for Jewlity dramatically enhanced brand recognition, establishing a strong presence in the luxury market and setting Jewlity apart from competitors.
70% Increase in Social Media Engagement
Following the launch of the redesigned brand, Jewlity experienced a 70% increase in engagement on social media platforms, reflecting a cohesive and visually appealing aesthetic that aligns with luxury and elegance.
55% Improvement in Customer Loyalty and Retention
The reimagined brand identity significantly bolstered customer loyalty and retention, with many customers expressing a renewed connection to the brand’s refined image and storytelling.
45% Increase in Sales and Positive Industry Feedback
The refresh of Jewlity’s brand identity was met with enthusiastic feedback from industry peers and led to a 45% increase in sales, highlighting the effectiveness of the new design in attracting inquiries and purchases.
Jewlity Brand Identity Design By VentCube
