Background
Corwin & Corwin LLP is a well-established New England law firm with deep experience in construction law — representing owners, contractors, subcontractors and suppliers through contract disputes, mechanic’s liens, and construction litigation. Their reputation in the legal community was strong. Their digital presence was not keeping up.
The Challenge
The firm’s website looked dated and was difficult to use on a phone, where a growing share of prospective clients first look for an attorney. It did little to communicate the firm’s depth in construction law, and it was nearly invisible in search: the practice areas and attorneys that set Corwin & Corwin apart weren’t surfacing for the terms high-intent clients were typing into Google.
Our Approach
We rebuilt the site around two goals: credibility and discoverability.
A credibility-first redesign
A clean, modern, mobile-first design that leads with the firm’s authority — clear practice-area pages in plain language, attorney bios that establish experience, and consistent, friction-free ways to request a consultation.
An SEO foundation built for legal intent
Search-optimized titles and metadata for construction-law and location terms, structured data for the firm and its attorneys, a fully built-out Google Business Profile, and fast, technically clean performance.
Conversion-focused structure
Prominent consultation prompts, click-to-call on mobile, and a straightforward inquiry form turn interested visitors into real conversations.
The Results
- A website that matches the firm’s reputation — Corwin & Corwin now presents online as the established construction-law authority it is.
- Stronger local search visibility for high-intent construction-law searches across its service area.
- More qualified consultations, thanks to clear calls to action and a frictionless inquiry path.
- A fast, mobile-first experience that performs as well on a phone as on a desktop.
Why It Worked
The firm didn’t need to be something it wasn’t — it needed a digital presence that told the truth about its expertise, clearly and quickly, to the right people. Pairing a credibility-first redesign with a disciplined local-SEO foundation turned the website from an afterthought into a dependable source of qualified legal inquiries.
