Digital Marketing Specialist (Search)

About the Role

VentCube is hiring a Digital Marketing Specialist with a strong focus on search — both organic SEO and paid search (Google Ads). You will manage campaigns for a portfolio of local service business clients, driving measurable results across rankings, traffic, and lead volume.

You will be the day-to-day search owner for a set of client accounts, responsible for SEO execution, Google Ads management, performance reporting, and strategic recommendations. You will work directly with account managers and clients to set expectations, communicate results, and continuously improve performance.

What You'll Do

• Manage and optimise Google Ads campaigns (Search, Display, Local Services Ads) for a portfolio of local service business clients
• Execute monthly SEO deliverables: on-page optimisation, content publishing, link building coordination, and Google Business Profile management
• Conduct keyword research, competitor analysis, and search landscape audits for new and existing clients
• Monitor and report on keyword rankings, organic traffic, paid campaign ROAS, and cost-per-lead monthly
• Identify and implement technical SEO improvements in collaboration with the web development team
• Build and refine negative keyword lists, ad copy variants, and bidding strategies for Google Ads accounts
• Prepare clear performance reports and strategy updates for client-facing account managers
• Stay current on Google algorithm updates, ad platform policy changes, and search marketing best practices

What We're Looking For

• 2+ years of hands-on experience managing Google Ads campaigns (Search campaigns required; Local Services Ads a plus)
• 2+ years of SEO execution experience — on-page, local SEO, technical auditing, and content optimisation
• Proficiency with Google Ads, Google Search Console, Google Analytics 4, and Google Business Profile
• Experience with SEO tools: SEMrush, Ahrefs, Moz, or similar
• Strong analytical skills — comfortable with data, able to spot trends and translate them into action
• Google Ads certification preferred (Search, Display, or Performance Max)
• Experience working across multiple client accounts simultaneously
• Strong written communication for reporting and client-ready insights

Nice to Have

• Experience managing local service business clients (home services, medical, legal)
• Familiarity with call tracking platforms (CallRail, WhatConverts)
• Experience with Local Services Ads (Google Guaranteed)
• Understanding of landing page CRO and A/B testing

What We Offer